Lyndsay Mitcheson's BIO:

Lyndsay’s journey is one of resilience, creativity, and transformation. After losing her leg to an MRSA infection, she set out to design a walking stick she could feel proud to use. What began in her kitchen became Neo Walk, a bold brand of stylish, colourful acrylic walking sticks that empower people living with disabilities to embrace their mobility with confidence and pride.

Neo Walk now ships to over 28 countries and offers a wide range of designs—from sleek classics to light-up statement pieces—redefining what mobility aids can look and feel like. Lyndsay’s mission is simple but powerful: to make walking sticks that people want to use.

In 2023, Neo Walk received both a National Diversity Award and a Women in Business Award, and its unique designs have even appeared on red carpets through collaborations with Hollywood stylists.

Lyndsay’s story is a powerful reminder that personal challenges can spark meaningful change—and that mobility aids can be more than functional; they can be beautiful, bold, and proudly carried.

In this episode, Virginia and Lyndsay talked about:

1. How Lyndsay turned personal adversity into a thriving global brand
2. The power of word-of-mouth and networking in building a business
3. Why brand credibility starts with authentic relationships
4. Leveraging strategic partnerships to reach new markets
5. Balancing purpose, service, and profitability in entrepreneurship

Takeaway:

• Your challenges don’t define you, your response does.
• Strategic relationships can open doors, marketing can’t.
• Word-of-mouth is still one of the most powerful growth tools.
• Your brand’s credibility is built through connection not just promotion.
• Visibility creates possibility. Be seen to inspire the next generation.

Connect with Lyndsay on his social media accounts to learn more about his work and insights into networking effectively:

Facebook URL: https://www.facebook.com/neowalk.neowalk/photos/

Instagram URL: https://www.instagram.com/neowalksticks/

Connect with Virginia:

https://www.bbrpodcast.com/

Brian Parana's BIO:

Brian Parana is not merely a health coach; he is a transformative catalyst who comprehends the intricate balance between professional achievement, personal well-being, and family responsibilities.

Brian’s over two decades of helping 1,000’s of clients0 in the nutrition and fitness industry serve as a testament to the importance of consistency and dedication in impacting individuals’ lives.

His experience comes from owning 2 CrossFit gyms for years, online speaking opportunities, and serving busy professionals globally as a health & lifestyle coach. Weight loss and improving poor health situations are just the start of his coaching. Notably, he has had the privilege of coaching a 2-time Olympian and CrossFit World Champion.

With 15+ years of entrepreneurship, while raising a young family, Brian blends using science-back strategies to empower his clients to regain control and confidence through building a sustainable lifestyle with the relentless demands of managing a successful business and, more importantly, supporting a family.

He married his high school sweetheart, Amber, for nearly two decades, while raising 4 children, ranging in age from 15-9: 3 boys and 1 girl. The Paranas share a passion for travel, exploring all 50 states and 3 continents. Their next BIG goal is to visit all 7 continents!

In this episode, Virginia and Brian talked about:

• How Brian started his fitness journey
• How to balance business, family and fitness
• Motivation vs. Will Power
• Why AI might be ruining your referrability
• Why it’s so hard to get results

Takeaway:

-If your body wears out, who will run your business?

-Who’s in your “Me Team”

-In the absence of structure, habit always wins (Jay Fiset)

-People helping other people..that’s just business.

-We are in a trust recession - slow down and build relationships.

Connect with Brian on his social media accounts to learn more about his work and insights into networking effectively:

LinkedIn URL

https://www.linkedin.com/in/coachbrianparana/

Facebook URL

https://www.facebook.com/coachbrianparana

Instagram URL

https://www.instagram.com/coachbrianparana/

Connect with Virginia:

https://www.bbrpodcast.com/

Tim Hyde's BIO:

Tim Hyde is the founder of Win More Clients, a leading marketing automation and CRM consultancy dedicated to helping service-based businesses scale smarter. With over 30 years of experience in strategy, technology, and sales systems, Tim is a master at transforming chaos into clarity.

Having worked with more than a thousand business owners, Tim has a proven track record of streamlining marketing systems, boosting conversions, and building sustainable growth strategies without the burnout.

When he's not fixing funnels or architecting scalable pipelines, you’ll find Tim in the kitchen cooking up a storm, skiing through deep powder, cracking dad jokes over board games, and most importantly, hanging out with friends in the JVMM.

In this episode, Virginia and Tim talked about:

• How Tim got started in referrals and tech
• How to create a mature marketing funnel
• Four kinds of marketing channels you should be employing to scale your business
• The intersection of CRM and referral partnerships
• How The Dunbar Formula relates to networking
• Tim’s Quest Framework

Takeaways:

• Word-of-Mouth and Referrals are a marketing channel
• Practice the art of test and measure
• Without a system, there’s no success
• A great partner does the selling for you!
• Intimacy is the key to referral and sales success!

Connect with Tim on his LinkedIn account to learn more about his work and insights into networking effectively:

LinkedIn URL - https://www.linkedin.com/in/tim-hyde-crm/

Connect with Virginia:

https://www.bbrpodcast.com/