Episode 177: How Strategic Relationships Drive Business Growth with Lyndsay Mitcheson

Lyndsay Mitcheson's BIO:

Lyndsay’s journey is one of resilience, creativity, and transformation. After losing her leg to an MRSA infection, she set out to design a walking stick she could feel proud to use. What began in her kitchen became Neo Walk, a bold brand of stylish, colourful acrylic walking sticks that empower people living with disabilities to embrace their mobility with confidence and pride.

Neo Walk now ships to over 28 countries and offers a wide range of designs—from sleek classics to light-up statement pieces—redefining what mobility aids can look and feel like. Lyndsay’s mission is simple but powerful: to make walking sticks that people want to use.

In 2023, Neo Walk received both a National Diversity Award and a Women in Business Award, and its unique designs have even appeared on red carpets through collaborations with Hollywood stylists.

Lyndsay’s story is a powerful reminder that personal challenges can spark meaningful change—and that mobility aids can be more than functional; they can be beautiful, bold, and proudly carried.

In this episode, Virginia and Lyndsay talked about:

1. How Lyndsay turned personal adversity into a thriving global brand
2. The power of word-of-mouth and networking in building a business
3. Why brand credibility starts with authentic relationships
4. Leveraging strategic partnerships to reach new markets
5. Balancing purpose, service, and profitability in entrepreneurship

Takeaway:

• Your challenges don’t define you, your response does.
• Strategic relationships can open doors, marketing can’t.
• Word-of-mouth is still one of the most powerful growth tools.
• Your brand’s credibility is built through connection not just promotion.
• Visibility creates possibility. Be seen to inspire the next generation.

Connect with Lyndsay on his social media accounts to learn more about his work and insights into networking effectively:

Facebook URL: https://www.facebook.com/neowalk.neowalk/photos/

Instagram URL: https://www.instagram.com/neowalksticks/

Connect with Virginia:

https://www.bbrpodcast.com/