Most business owners are grinding themselves into dust going after WAY too many prospects.

In this episode of Business Builders Playbook, hosts David and Jeff Bush break down the exact 5-step playbook Jeff used to scale his direct mail company from $1M to $40M...

By targeting just 1% of his total market.

Instead of chasing 100,000 mortgage companies, Jeff laser-focused on the 1,000 that were ALREADY buying what he sold.

And then he hit them with everything he had.

Phone. Email. Direct mail. LinkedIn.

That's when his business exploded.

Here's what viewers will learn in this episode:

- How to identify your REAL target audience (not the one you think you should go after)...

- The "Right Data, Right Timing" framework that helped Jeff find prospects ready to buy NOW...

- How to craft a unique value proposition that makes the competition irrelevant...

- The CURSORS method for building irresistible offers (urgency, scarcity, social proof, and more)...

- Why omni-channel outreach crushes single-channel every time...

- The secret to selling high-ticket programs like $150K leadership coaching (hint: it's NOT cold outreach)...

- How to use AI and LinkedIn to generate referrals WITHOUT asking for them...

David and Jeff go deep on real-world examples from mortgage, leadership coaching, wedding venues, and even motorcycle graphics distribution.

Whether you're doing $100K or $10M, this playbook will show you how to stop wasting time on dead-end prospects... and start stacking wins with the right list.

Plus, David walks through how to use ChatGPT to build irresistible offers in under 60 seconds.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/10

Tired of "playing" with AI while your competition's actually using it to crush their numbers?

In this episode, host David Bush sits down with Thomas Ross - VP of Sales at Workplace.ai and AI sales implementation expert - to break down exactly how to turn AI from a shiny toy into a money-printing machine.

Here's what you'll learn:

• The biggest barriers preventing business owners from actually implementing AI (and how to overcome them fast)

• Why 98.7% of businesses say they use AI... but only a handful are actually making money with i

• The exact chapters you need in your AI Sales Playbook to connect all the dots in your sales process

• How AI eliminates the "drudgery" of prospecting so your team can spend ALL DAY talking to qualified leads (instead of chasing ghosts)

• The front-end AND back-end automation strategies that let sales reps focus on selling... not administrative BS

• Thomas's prediction for where AI is taking sales in the next 12-18 months (and how to stay ahead of the curve)

Plus... David breaks down the harsh truth from Jensen Huang (the $100 BILLION guy from Nvidia) about what happens if you're NOT using AI aggressively.

Whether you're a 52-year-old dude who went from a Rolodex to AI (like David)... or you're just tired of being overwhelmed by all the AI noise...

This episode gives you a clear, actionable roadmap to implement AI in your sales process TODAY.

Because opportunity is NOW HERE.

Not "nowhere."

Let's build.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/9

Most service professionals, consultants, and coaches are grinding out content for strangers on the internet...

Hoping those likes and comments will magically turn into high-ticket clients.

Stefan Lubinski is here to tell you why that's a losing strategy.

In this episode, David Bush sits down with his friend of 20+ years to discuss why 80% of service professionals are following the wrong playbook entirely.

Stefan reveals his "relationship acquisition strategy" that flips traditional content marketing on its head.

Instead of creating content to attract strangers, Stefan shows how to use interview-style content as a trojan horse... to build relationships with high-value referral partners who can send consistent business your way.

Here's what gets covered:

• Why "who knows you" is infinitely more powerful than "who you know"

• How interview content creates immediate relationship opportunities (not slow audience growth)

• The difference between prospects (one deal) and referral partners (an engine of deals)

• Why your content should be valuable "exhaust" rather than your primary strategy

• The simple tech and process needed to start an interview show (no fancy equipment required)

• How to identify and approach high-value targets who will actually move your business forward

Stefan also shares his "Hot Seat for the C-Suite" show format and explains how the interviews themselves ARE the business development activity... not what happens after the content goes live.

David and Stefan challenge the status quo of content marketing and offer a practical alternative for professionals who sell high-ticket services requiring deep trust to convert.

If the content hamster wheel isn't producing the clients you need, this conversation offers a completely different approach worth considering.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/8

Sick of grinding 12-hour days just to hit quota?

In this no-BS episode of Business Builders Playbook, host David Bush sits down with sales legend Jeffrey Gitomer (yes, THE Jeffrey Gitomer) and AI expert Thomas Ross to expose the harsh truth about AI in sales...

And spoiler alert: If you're not using it daily, you're already losing.

Here's what you'll learn:

- How to leverage AI to 10X your productivity without sacrificing quality (including Jeffrey's own conversational AI that answers your toughest sales questions in real-time)

- The "Give Value First" strategy that generated millions in sales and 17 books for Jeffrey... and how AI makes it stupid-easy to replicate

- Why cold calling is dead (and what to do instead to get prospects calling YOU)

- The exact AI tools Thomas uses to automate follow-ups, personalize outreach at scale, and close deals while spending 70%+ of his time actually talking to customers

- How to stop being your company's highest-paid prospector and start using AI agents for research, content, and pipeline building

- Why "sales enablement" is basically obsolete now that AI can answer your questions faster and better than any manager

Plus... Jeffrey drops some controversial truth bombs about Netflix binges, why you need to spend an hour a day mastering AI (yes, every single day), and how to turn AI into your personal sales coach.

David keeps it real, asking the tough questions and sharing actionable prompts you can steal today to upgrade your LinkedIn game, automate your outreach, and build a pipeline that doesn't require you grinding yourself into dust.

Bottom line?

AI isn't coming for your job.

But the salesperson using AI better than you? Yeah, they're coming for your commission checks.

Ready to level up? Hit play and let's get to work.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/7

Want to know the REAL difference between speakers who get standing ovations... and ones who get politely ignored?

David Bush sits down with legendary speaker and sales trainer Don Hutson to unpack 40+ years of platform secrets...

Including the "signal moments" that changed Don's life forever.

(Spoiler: It started with goosebumps at a seminar... and ended with him sharing stages with Zig Ziglar, Norman Vincent Peale, and Paul Harvey.)

Here's what you'll learn:

• The "Epiphany Threshold" – Why your sales pitch is either boring (level 2)... interesting (level 7)... or straight-up unbelievable (level 9+)

• Don's "Success Formula" – Vision + Skill + Discipline x PASSION = Results (and why passion is the force multiplier most teams are missing)

• Why "prescription before diagnosis is malpractice" – and how to run a needs analysis that makes prospects help YOU design the winning presentation

• The power of the PAUSE – How Don went from "rapid fire exhaustion" to goosebump-inducing delivery

• Collaborative vs. Competitive Negotiation – And why 95% of people have NEVER been trained on this critical skill

Plus... Don reveals how he pivoted during the pandemic...

Became COO of an AI-powered healthcare software company...

And why his "real world" experience is making him MORE valuable as a speaker today.

Whether you're leading a sales team, booking a keynote, or just trying to close more deals without the grind...

This episode's packed with signal moments YOU won't forget.

Hit play. Take notes. And get ready to level up.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/6

Ever feel like you're competing against EVERYONE in your industry?

Like... you're good at what you do, but so is everybody else?

And nobody knows YOUR name yet?

Well, this episode's gonna change that.

David Bush sits down with Jim Cathcart – a legend who's delivered 3,500+ speeches, written 27 books, and earned literally EVERY major award in professional speaking.

Jim breaks down his exact blueprint for becoming THE recognized expert in your field...

Without needing decades of experience.

Without being the "smartest" person in the room.

And without trying to compete with the big dogs head-on.

Here's what you'll learn:

- How to pick your lane – Why going "narrow" gets you known faster than trying to be everything to everyone (Jim shares the "Epiphany Threshold" that makes people actually CARE about your expertise)

- The 5-Year Expert Formula – Spend one extra hour per day studying your chosen field, and in 5 years you'll be nationally recognized (Jim explains how he did this starting from "likable loser" status)

- The 5 Pillars of Professional Experts – Value message, brand identity, ideal client, business model, and operating standards (master these and you'll run circles around competitors)

- How to turn expertise into INCOME – Real stories of Jim's clients going from sleeping on warehouse floors to $5M+ businesses

- Why "picking a lane" doesn't limit you – It actually gives you OPTIONS (and bigger paychecks)

- The doorbell strategy – How mastering ONE tiny thing can build into a massive career

If you're a coach, consultant, speaker, author, or any kind of professional expert...

And you're tired of being "one of many" instead of "the only one"...

This episode will show you the path.

David and Jim keep it real, bring the wisdom, and give you a clear roadmap you can start using TODAY.

Watch it. Take notes. Pick your lane.

Then watch what happens.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/5

Tired of chasing cold leads? Your million-dollar network is already in your phone... you just don't know how to activate it yet.

In this episode, David Bush sits down with serial entrepreneur and connection expert Devin Sizemore to reveal the exact system Devin used to build a 7-figure business by making 5,000+ connections per year—without being sleazy, salesy, or spending all day networking.

Here's what you'll learn:

✅ The 5 Core Principles that turn strangers into referral partners (most people violate #4 and kill their opportunities)

✅ How to "shift your ask" so people actually WANT to refer you (hint: stop asking for clients)

✅ The "3-to-1 Rule" that forces your network to send business your way

✅ Devin's 15-minute meeting framework that builds trust, adds value, and generates referrals on autopilot

✅ The exact email templates Devin uses to book 95% of cold contacts into meetings

✅ How to automate your network nurturing without losing the personal touch (6-week check-in system included)

✅ Why "wow moments" crush generic follow-ups (real examples that cost under $20 but created $100K+ opportunities)

David doesn't just interview Devin—he validates these principles from personal experience. Devin has personally introduced David to high-value connections with ZERO ask in return. That's the power of relationship-based revenue.

Whether you're a solopreneur with 500 LinkedIn connections or a sales leader managing a team, this episode will show you how to stop prospecting like it's 2005 and start leveraging the goldmine sitting in your CRM.

Bottom line: You already have enough contacts to double your business. You just need the system to activate them.

Stop chasing. Start connecting. Let's build.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/4

Tired of chasing likes and comments while your bank account stays empty? You're not alone.

In this episode of Business Builders Playbook, host David Bush (the self-proclaimed "Chief Everything Officer" who only works half days... any 12 hours you choose) sits down with Daniel Pope, Chief Storyteller and founder of Be Known LLC, to pull back the curtain on what actually drives revenue in today's marketing landscape.

Here's what you'll learn:

• How to escape the content treadmill - Daniel reveals why posting and praying is keeping you broke, and the simple traffic-to-conversion framework that's generated 5-12X returns for his clients
• The "silver bullet" of marketing - Discover the one research method that improves ROI every single time (hint: it's not what most "gurus" are selling)
• Webinar systems that print money - Learn why webinars aren't dead and how to set up automated presentation systems that convert cold traffic into $2K-$200K clients
• The "Epiphany Threshold" - Stop boring your audience to death. Daniel breaks down the exact sweet spot your hooks need to hit to make people stop scrolling and start buying
• Market research hacks for startups - No clients yet? Daniel shares where to mine golden customer insights without spending a dime (Facebook groups, Amazon reviews, YouTube comments... but you gotta know what to look for)
• AI for efficiency, not replacement - How both Daniel and David are using AI daily to 10X output without sacrificing quality (plus Daniel's "eliminate, automate, delegate" framework)
• The future of marketing - Why the next three years will favor boutique, high-touch services over mass-market courses (and what that means for your business model)

David brings his trademark "mass communication degree with zero business training" energy, swapping stories about teaching parents to use computers, cheering for rival football teams, and why he went to college to play ball and learn stuff... not get a job.

Whether you're a solopreneur drowning in tasks, a founder hitting a revenue ceiling, or a copywriter trying to land Blue Chip clients, this episode gives you the systems and strategies to stop grinding and start scaling.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/3