Alex Buckles - How to Build Partner-Driven Revenue Without Boiling the Ocean (The Co-Selling Playbook)

Want to know how to unlock predictable pipeline through strategic partnerships without turning it into another failed "initiative" your sales team ignores?

In this episode, David Bush sits down with Alex Buckles, CEO of Forecastable and 20-year enterprise sales veteran (with two exits under his belt), to break down the exact playbook for building repeatable, forecasted revenue through co-selling motions.

You'll learn:

• Why most partnership programs fail to generate consistent pipeline (and how to fix it)

• The "Co-Sell Door Opener" framework that gets reps actually USING partner plays

• How to identify the right partners and craft high-value offers that buyers would PAY for

• The biggest mistake companies make when building partner playbooks (hint: don't boil the ocean)

• Measurable metrics to track across the three dimensions of co-selling success

• What to do in the next 30 days to start generating partner-driven opportunities

Alex doesn't hold back on the tactical stuff... from interviewing partners to building account lists to getting CFOs involved in partnerships for the first time.

And David keeps it real by pulling out the practical execution steps you can steal and deploy in YOUR business.

If you're tired of cold outbound being your only lever for growth... and you want to tap into the CAC-crushing power of strategic partnerships... this episode is your blueprint.

Hit play. Take notes. Then go build.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/alex-buckles