Most business owners are grinding themselves into dust going after WAY too many prospects.

In this episode of Business Builders Playbook, hosts David and Jeff Bush break down the exact 5-step playbook Jeff used to scale his direct mail company from $1M to $40M...

By targeting just 1% of his total market.

Instead of chasing 100,000 mortgage companies, Jeff laser-focused on the 1,000 that were ALREADY buying what he sold.

And then he hit them with everything he had.

Phone. Email. Direct mail. LinkedIn.

That's when his business exploded.

Here's what viewers will learn in this episode:

- How to identify your REAL target audience (not the one you think you should go after)...

- The "Right Data, Right Timing" framework that helped Jeff find prospects ready to buy NOW...

- How to craft a unique value proposition that makes the competition irrelevant...

- The CURSORS method for building irresistible offers (urgency, scarcity, social proof, and more)...

- Why omni-channel outreach crushes single-channel every time...

- The secret to selling high-ticket programs like $150K leadership coaching (hint: it's NOT cold outreach)...

- How to use AI and LinkedIn to generate referrals WITHOUT asking for them...

David and Jeff go deep on real-world examples from mortgage, leadership coaching, wedding venues, and even motorcycle graphics distribution.

Whether you're doing $100K or $10M, this playbook will show you how to stop wasting time on dead-end prospects... and start stacking wins with the right list.

Plus, David walks through how to use ChatGPT to build irresistible offers in under 60 seconds.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/10

Tired of "playing" with AI while your competition's actually using it to crush their numbers?

In this episode, host David Bush sits down with Thomas Ross - VP of Sales at Workplace.ai and AI sales implementation expert - to break down exactly how to turn AI from a shiny toy into a money-printing machine.

Here's what you'll learn:

• The biggest barriers preventing business owners from actually implementing AI (and how to overcome them fast)

• Why 98.7% of businesses say they use AI... but only a handful are actually making money with i

• The exact chapters you need in your AI Sales Playbook to connect all the dots in your sales process

• How AI eliminates the "drudgery" of prospecting so your team can spend ALL DAY talking to qualified leads (instead of chasing ghosts)

• The front-end AND back-end automation strategies that let sales reps focus on selling... not administrative BS

• Thomas's prediction for where AI is taking sales in the next 12-18 months (and how to stay ahead of the curve)

Plus... David breaks down the harsh truth from Jensen Huang (the $100 BILLION guy from Nvidia) about what happens if you're NOT using AI aggressively.

Whether you're a 52-year-old dude who went from a Rolodex to AI (like David)... or you're just tired of being overwhelmed by all the AI noise...

This episode gives you a clear, actionable roadmap to implement AI in your sales process TODAY.

Because opportunity is NOW HERE.

Not "nowhere."

Let's build.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/9

Most service professionals, consultants, and coaches are grinding out content for strangers on the internet...

Hoping those likes and comments will magically turn into high-ticket clients.

Stefan Lubinski is here to tell you why that's a losing strategy.

In this episode, David Bush sits down with his friend of 20+ years to discuss why 80% of service professionals are following the wrong playbook entirely.

Stefan reveals his "relationship acquisition strategy" that flips traditional content marketing on its head.

Instead of creating content to attract strangers, Stefan shows how to use interview-style content as a trojan horse... to build relationships with high-value referral partners who can send consistent business your way.

Here's what gets covered:

• Why "who knows you" is infinitely more powerful than "who you know"

• How interview content creates immediate relationship opportunities (not slow audience growth)

• The difference between prospects (one deal) and referral partners (an engine of deals)

• Why your content should be valuable "exhaust" rather than your primary strategy

• The simple tech and process needed to start an interview show (no fancy equipment required)

• How to identify and approach high-value targets who will actually move your business forward

Stefan also shares his "Hot Seat for the C-Suite" show format and explains how the interviews themselves ARE the business development activity... not what happens after the content goes live.

David and Stefan challenge the status quo of content marketing and offer a practical alternative for professionals who sell high-ticket services requiring deep trust to convert.

If the content hamster wheel isn't producing the clients you need, this conversation offers a completely different approach worth considering.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/8