In this episode of the Business Builder's Playbook, host David Bush sits down with Paul Kirch—a former Gallup researcher turned sales leader and creator of the Askology Method—to reveal how asking the right questions can transform your sales conversations and close bigger deals faster.

David and Paul break down why most sales professionals struggle with questioning... and how to fix it. Paul shares his powerful framework of four question types (guiding, investigative, empathy, and instigating) that help you control conversations without being pushy. You'll learn how to avoid deal-killing questions, build trust at lightning speed, and make prospects sell themselves on your solution.

David contributes his own proven questioning strategies—including the "one thing" framework and the "if I could show you a way" technique—that consistently move prospects from curiosity to commitment.

By watching this full episode, you'll discover:

• How to ask questions that accelerate trust instead of sounding like a salesperson

• The four question types that drive bigger deals (and when to use each one)

• How to turn "I'm happy with my current supplier" into your biggest client

• Why being willing to walk away is the secret to winning more business

• How to become a valuable resource instead of just another vendor

• The role-playing strategies that make questioning feel natural and genuine

• How to read body language and emotional cues to know when you're winning

Whether you're a business owner, sales professional, coach, or consultant, this episode gives you a complete playbook for consultative selling that feels authentic, builds relationships, and closes deals.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/Paul-Kirch

In this raw and revealing episode of the Business Builder's Playbook, host David Bush sits down with his friend of 20+ years, Tony Rubleski - professional speaker, 10-time bestselling author, and the creator of the Mind Capture framework.

Tony's launching his most personal book yet: a collection of 50 brutally honest lessons from two decades in the trenches as an entrepreneur, speaker, and author. But this isn't a highlight reel. It's the real story - including the parts most successful people won't admit.

David masterfully guides Tony through the hard questions... drawing out stories and strategies that most hosts would never touch. The result? A conversation that's equal parts inspiration and implementation.

Here's what viewers will learn:

How to overcome the fear of starting something new - Tony breaks down the "Epiphany Threshold" (the emotional G-spot of scroll-stopping hooks) and why most copy fails to hit it

How to identify what's REALLY holding you back - David pushes Tony to reveal his "Pain Matrix" framework for understanding the 10 dimensions of your market's (and your own) deepest struggles

How to break out when you're stuck or overwhelmed - Tony shares his "removal strategy" for getting unstuck, plus the weird grocery store trick he uses to shift his mindset in minutes

How to build resilience after major setbacks - Tony opens up about his gambling addiction, a stalking situation, and how he transformed rock bottom moments into fuel for growth

How to ask for what you want (without being a jerk) - real examples of how Tony's "ask for more" philosophy landed him everything from Chamber ribbon cuttings to Fleetwood Mac autographs to blue chip clients

How language patterns kill your momentum - the one word Tony eliminated from his vocabulary (after a "borderline cult" training) that completely changed his copywriting and communication

How to know when to get help - David and Tony discuss the power of coaches, mentors, and getting out of your own way (even when you think you've got it figured out)

David brings his signature coaching insight to the conversation... challenging Tony's assumptions, reframing his struggles, and pulling wisdom out of stories that could easily stay surface-level. He doesn't just let Tony talk - he digs deeper, asks "why," and connects the dots between Tony's journey and the practical lessons entrepreneurs can use today.

Whether you're stuck in your business, scared to launch something new, or wondering if you should quit... this episode delivers the blueprint for getting back up and winning the race.

No fluff. No fake positivity. Just two decades of hard-won wisdom from someone who's been there... and the coach who knows how to extract the gold.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/Tony-Rubleski

Want to know how to scale your agency WITHOUT sacrificing your life or going broke?

David Bush sits down with his brother Jeff Bush — who went from working solo in a barn (next to his wife's horse) to building a $20 million agency and securing an 8-figure exit.

This isn't theory...

Jeff hired 1,000+ salespeople over his career. Built multiple agencies. And crushed it in a "dying" industry (direct mail) while everyone said it was dead.

Here's what you'll learn:

- How to break through revenue ceilings — The real reasons agencies get stuck at $1M, $3M, $5M+... and the exact shifts needed to punch through.

- The "right list" strategy — Why Jeff spent $10K/month on intelligence to find 2,000 perfect prospects (out of 100,000)... and how it exploded his revenue.

- Delegation secrets — How to stop doing $20/hour work when you're worth $100+ per hour (and why most agency owners sabotage themselves here).

- Premium pricing power — Jeff charged 20% MORE than competitors and still dominated. Learn how to justify premium rates and build unshakeable margins.

- LinkedIn as a revenue machine — How one LinkedIn message led to a $7 million client relationship (and why Jeff went from hating LinkedIn to building a business around it).

- The "Epiphany Threshold" for offers — Why your messaging is probably boring... and how to hit that sweet spot that makes prospects say "tell me more."

- Scaling with AI + automation — Why you DON'T need 20 salespeople anymore to hit 8 figures (and what to do instead).

Plus...

Jeff breaks down his Agency Growth Accelerator program — designed for agency owners ready to SCALE in 2026 with done-with-you support, accountability, and proven systems.

If you're tired of grinding with no growth...

Or you KNOW you should be bigger but can't break through...

This episode is your roadmap.

Hit play. Take notes. And let's build something massive together.

Find all the show notes and links here: https://www.businessbuildersplaybook.com/scaling-agencies