Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner?

We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days.

So there are 3 main types of posts that I want to expand on today:

• Big viral moments (brand awareness and brand reach)
• Mini viral moments (reaching adjacent communities)
• Micro-viral moments (deepening current communities)

Half the time, when we think of content that is growth oriented, we're trying to hit all three areas. We want it to go mega viral, reach relevant adjacent communities, and deepen our current community all at the same time. This thing is, that's just not how things typically work.

So many people are still looking at content on a binary scale. Like, you're either a content creator or a business owner. But backing yourself into a corner where you're only identifying with one archetype actually does have it's cons.  Whether you're a creator, an influencer, an online business owner, or a thought leader, their are pros and cons to each approach.

What is the archetype that we wanna co-create in order for you to actually work towards growing your audience in 2026? Personally, I've found the "founder archetype" to be a really beneficial framework to create a nice balance. I'm giving you the framework to take all of the pros from the previous archetypes and filter out the cons as a founder.

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Increase your authority, attract elevated leads, and drive more sales with a 90-day marketing reinvention designed to change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

• The difference between connection and credibility stories
• Sharing personal experiences without oversharing
• Making your story relevant to your audience and business
• Setting boundaries for safe, sustainable vulnerability
• Exercises to uncover and shape your brand-defining stories

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You need to know what it takes to run a campaign that actually stands out in 2026. If you've ever felt like your launches are getting lost in the noise, or you're stuck recycling the same old tactics with "meh" results, this episode is for you.

I'm breaking down the shifts I've seen in the world of launches, and what you need to know if you want your next campaign to feel fresh, exclusive, and binge-worthy. These are the frameworks and creative ideas I use with powerhouse brands every day. We'll talk about why attention is harder to earn now, how audiences are getting savvier, and what it really takes to create a campaign that people can't stop talking about.

We'll chat about what's working right now, how to tap into cultural moments, and why subtle selling is the new superpower for founders who want to sell without feeling salesy. I'll walk you through the 7 things every campaign needs, plus the trends I'm seeing that you can start using ASAP. You'll hear real examples from brands that are breaking through the noise, and I'll share the mistakes I see most often (so you can avoid them).

If you're tired of the same old strategies and want to feel excited (and confident!) about your next launch, you're in the right place. Whether you're running your first campaign or looking to outperform your last one, you'll walk away with actionable ideas and a fresh perspective on what's possible for your brand.

In this episode, we're chatting about:

• The 7 must-haves for every campaign in 2026
• How to create those "can't-miss" moments for your audience
• The real deal on subtle selling (hint: it's not about being mysterious)
• Fresh trends in campaign visuals, product display, and multi-format drops
• Building your "celebrity confidence" as a founder and brand leader

Connect with me:

• Website

• Join our email list!

• Instagram

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Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

It's time to sit down and make a plan for 2026! You might be thinking, "wow, this feels really early?" But truthfully, I think the best way to set yourself up for failure is to wait until the last moment to look ahead. I did this entire process during a travel day filled with delays. I promise, it's not as intense as it sounds!

First, I want to reflect on the year you just had. What was your best month? What about your worst? When did you feel like your creative energy was flowing and how was that reflected in your revenue? What were your goals this year? Did you achieve them? After we've taken the time to assess the year that's coming to a close, we can take an honest look at the year ahead.

The best method I've found for yearly planning is to start with a big thing and reverse engineer. Set a revenue goal, even if making more money this year is not your main goal. Even if your want to make the exact same amount next year, you should set the goal to repeat the income differently. This way, you're not shutting down your creativitity in proportion to your monetary goals.

Here's the thing: we want our goals to be data-driven, not vibe based. You should be able to look back at old campaigns and pinpoint what worked and what didn't. This will literally be reflected in the numbers! You know the money you need to make. You may not know the exact how that will get you there, but that's why we reverse engineeer from that number.

Once you have those numbers in place, you can start outlining your campaigns. Here's the thing: this is just an outline! Timelines can change. But having a rough idea will give you the foresight to manage your energy and give yourself the necessary time to plan, energize and execute!

Connect with me:

• Website

• Join our email list!

• Instagram

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Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Instagram stories are my favorite place to re-engage an audience. So today, I'm taking you through the strategies that actually work for me and my clients. Because here's the thing: the average story view rate drops 20% with every tap. So if you want your stories to drive people to your DMs and drive sales, you need to be intentional.

Your stories aren't a place to talk at your audience. Instead, you want to chat with them. This looks like using the engagement tools Instagram provides and actually following through in the DMs, even if it's just one person that shows up at first. Beyond simply using the tools, I'm telling you exactly how I like to use them. Because a question box is simply less effective if it's used to push complicated questions your audience doesn't feel like answering! And their are ways to use these tools that actually prompt the algorithm to share your stories with more people.

So we'll be covering strategies that will awaken your current audience and get more eyes on your stories in general. Have you ever thought about treating your stories the same way you would a reel? Have you given any thought to pacing and what you can do to mitigate audience fatigue? If not, now is the time.

From story sequencing to pacing tips, there are simple ways you can take the guessing game out of stories. And soon enough, you'll actually be building the community you long for.

In today's episode, we're chatting about:

• Things I'm seeing that are NOT working on Instagram stories
• Why you should start story sequencing
• My engagement-bait tip for the first story you share each day
• The side CTA strategy
• Campaign specific tips

Connect with me:

• Website

• Join our email list!

• Instagram

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Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

If you're struggling to consistently create content that actually moves your business forward, this episode is for you. We're diving into the real reasons your content process might be stuck and how to finally break through.

We explore the most common roadblocks that keep entrepreneurs and creators from showing up online: from overthinking and perfectionism to not having the right systems in place. You'll learn why simply "trying harder" isn't enough, and how mapping out logistics can turn intention into action.

I've broken it down into 4 main areas where content creation typically hits a wall: calendar, planning, strategy, and execution. We'll unpack each section with practical advice on how to identify your specific bottleneck and actionable steps to fix it.

You'll hear how to move past the mental hurdles that keep you from producing content, and why having a clear, customized workflow is the secret to staying consistent. Plus, we discuss how tools like Sales Studio can streamline your process, from ideation to scheduling, so you can focus on creativity and growth.

By the end, you'll have a roadmap for diagnosing your content challenges and a toolkit for overcoming them without excuses.

In this episode, we're chatting about:

• The mindset traps that sabotage content creation
• How to identify and fix your content calendar, planning, strategy, or execution problems
• Practical frameworks for organizing and planning your content
• The importance of aligning content with business goals and audience needs
• Tools and systems to streamline your workflow and boost consistency

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Stop wasting time and finally get your content working for you! In this episode, I'm breaking down the exact method I use to cut my content creation time in half. No more blank slates, no more overthinking, just a system that actually fits your life and your goals. If you're tired of feeling scattered or like you're reinventing the wheel every month, this is your permission slip to do things differently.

Let's get honest: most of your content time is being eaten up by indecision and ad hoc ideas. I'll show you how to ditch the chaos and build a content calendar that's not just another template you'll abandon, but a tool you'll actually use because it's built for your energy, your schedule, and your brand. We're talking about making your content categories work for you, so you never have to wonder, "Is this on brand?" again.

I'll walk you through my step-by-step process for setting up an evergreen content calendar, choosing a posting cadence that's realistic (not just aspirational), and templatizing a third of your posts so you can stop overcomplicating and start executing. Plus, you'll learn how to make sure your Instagram, emails, podcast, and YouTube are all speaking the same language—hello, marketing harmony.

By the end, you'll have a repeatable, sanity-saving system that lets you plan a month of content in 30 minutes flat. No more creative burnout, no more second-guessing, just a clear path to showing up consistently and confidently.

In this episode, we're chatting about:

• Why your content creation feels so hard (and how to make it easy)
• Building a content calendar that actually fits your life and business
• The "signature four" content categories that keep you on brand, every time
• How to templatize your posts so you're never starting from scratch
• Making all your marketing channels work together, not against each other

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

If you're sitting down to create content and getting stuck on questions like - " Is this aligned with like what's currently trending? Does this make me stand out? Does this follow like my content strategy?" This episode is for you!

 The signature four are four like kind of content categories that make your content instantly recognizable, non-generic, and more specific to you and your brand. This strategy keeps your content consistent, no matter what you're launching. It also stops you from sounding like every other coach or service provider in your niche!

We use the Signature 4 framework at Highflier Powerhouse  and it's able to balance authority, differentiation, story, personality, thought leadership effortlessly. Plus, it gives you 1 leading category so that you can focus your content strategy on that without losing variety.

The truth is, talking about your offer doesn't necessarily lead to conversions or community. I'll be sharing 4 incredibly simple steps to build your Signature 4 and a few filters to run your ideas through the make sure you aren't limiting yourself or watering down your message with the Signature 4 framework!

 #1: What is something that you're always gonna be hired for? What is your core expertise?

#2: What is your differentiator? What is the angle only you bring to the table?

 #3: How do you want to humanize your brand?

#4: What is the story that you're trying to document in real time?

And remember,  if it's too broad, it's basic and if it's too narrow, it's limiting.

In today's episode, we're talking about:

• Why you need to know your Signature 4 to create content that converts
• How Highflier Powerhouse uses the Signature 4 framework
• How you can find YOUR Signature 4
• Questions to ask yourself before committing to your Signature 4

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience