Content creation is now a non-negotiable marketing skill that every CEO needs to adapt to. So how do you actually grow your audience without feeling like you're cosplaying an influencer instead of being a business owner?

We have to start seeing marketing and content creation as 50% of the business. It's literally the main way that most CEOs are growing their businesses these days.

So there are 3 main types of posts that I want to expand on today:

• Big viral moments (brand awareness and brand reach)
• Mini viral moments (reaching adjacent communities)
• Micro-viral moments (deepening current communities)

Half the time, when we think of content that is growth oriented, we're trying to hit all three areas. We want it to go mega viral, reach relevant adjacent communities, and deepen our current community all at the same time. This thing is, that's just not how things typically work.

So many people are still looking at content on a binary scale. Like, you're either a content creator or a business owner. But backing yourself into a corner where you're only identifying with one archetype actually does have it's cons.  Whether you're a creator, an influencer, an online business owner, or a thought leader, their are pros and cons to each approach.

What is the archetype that we wanna co-create in order for you to actually work towards growing your audience in 2026? Personally, I've found the "founder archetype" to be a really beneficial framework to create a nice balance. I'm giving you the framework to take all of the pros from the previous archetypes and filter out the cons as a founder.

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Increase your authority, attract elevated leads, and drive more sales with a 90-day marketing reinvention designed to change the way you show up online. Apply for The Industry's Choice https://highflierpowerhouse.com/industrys-choice

Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

• The difference between connection and credibility stories
• Sharing personal experiences without oversharing
• Making your story relevant to your audience and business
• Setting boundaries for safe, sustainable vulnerability
• Exercises to uncover and shape your brand-defining stories

• Website
• Join our email list!
• Instagram
• Pinterest
  

You need to know what it takes to run a campaign that actually stands out in 2026. If you've ever felt like your launches are getting lost in the noise, or you're stuck recycling the same old tactics with "meh" results, this episode is for you.

I'm breaking down the shifts I've seen in the world of launches, and what you need to know if you want your next campaign to feel fresh, exclusive, and binge-worthy. These are the frameworks and creative ideas I use with powerhouse brands every day. We'll talk about why attention is harder to earn now, how audiences are getting savvier, and what it really takes to create a campaign that people can't stop talking about.

We'll chat about what's working right now, how to tap into cultural moments, and why subtle selling is the new superpower for founders who want to sell without feeling salesy. I'll walk you through the 7 things every campaign needs, plus the trends I'm seeing that you can start using ASAP. You'll hear real examples from brands that are breaking through the noise, and I'll share the mistakes I see most often (so you can avoid them).

If you're tired of the same old strategies and want to feel excited (and confident!) about your next launch, you're in the right place. Whether you're running your first campaign or looking to outperform your last one, you'll walk away with actionable ideas and a fresh perspective on what's possible for your brand.

In this episode, we're chatting about:

• The 7 must-haves for every campaign in 2026
• How to create those "can't-miss" moments for your audience
• The real deal on subtle selling (hint: it's not about being mysterious)
• Fresh trends in campaign visuals, product display, and multi-format drops
• Building your "celebrity confidence" as a founder and brand leader

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Become the celebrity of your niche and learn how to turn your marketing into a campaign that actually sells out. In the Campaign Crash Course™, you'll learn how to build anticipation and sell your offers with the same strategy behind brands like SKIMS, Poppi, and Rhode — all in just 60 minutes. https://highflierpowerhouse.com/course

Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer

Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience