EP 201 - Listen to This If You Want to Start a Fresh Social Media Account

It's the New Year and a lot of us are looking for a clean slate. So if you've been thinking about starting a fresh social media account, this episode is for you!

Here's the thing: a new account is not magically going to fix problems that live in your brand identity, in your messaging, in your positioning. You don't need a new account, you need a new approach. When you think a new account will save you, that's just avoidance disguised as strategy.

You may be feeling like your account doesn't represent who you are now or you've got a case of algorithm resentment. People often suspect they've been "shadowbanned" when their content isn't performing.

 Unfortunately, the cost of starting over is you lose that built in trust. When you go over to a new account, you're not taking the majority of your audience with you. Plus, you're losing valuable data! You may not know what to do with the data you currently have, but you can learn and it can hugely benefit yourself and your audience.

When you look at influencers and creators, they're rarely doing the same thing they were doing when they started their account. It's completely natural for your presence to evolve! The ONLY time you should switch your account is if you have a completely different niche. Like, I'm talking about a totally new business, not just a different vibe!

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