• 430/ building muscle after 40: peri-menopause, carbs, hormones & why eating more is the missing piece w/ Brandon DaCruz
    Aug 15 2025
    how to finally build the body you want withoutstarvingyou’ve been told to eat less, cut carbs, and do more cardio if you want to “tone up.” but here’s the truth: all that did waskeep you small, flat, and stuck spinning your wheels. this episode is the wake-up call you didn’t know you needed.brandon da cruz and i go deep on why women over 30—especially those hitting their late 30s, 40s, and beyond—keep missing the one thing that actually changes their body: muscle. we cover why living on 1600 calories is tanking your progress, how chronic dieting wrecks your hormones and metabolism, and why fueling more (not less) is the key to building the shape you want.you’ll learn:• why dieting doesn’t build shape—it just reveals what’s (not) there• how to eat for muscle growth without “getting bulky”• why carbs are the missing link for performance, recovery, and hormones• what the high-energy flux model is and why eating more + moving more gets better resultseverywhere you look, women are being sold the same thing: eat less, move more, cut carbs, do HIIT. and yet here you are—smaller, flatter, exhausted, still not happy with how your body looks.this isn’t fluffy advice. it’s raw, science-backed truth that will make you rethink everything you’ve been sold. if you’ve been stuck chasing smaller and wondering why your body never changes—this will hit you hard.two mini wins you’ll take away:1. you can eat more, train smarter, and actually see your physique change.2. maintenance isn’t a pause—it’s the foundation of the body you want.if you’ve been stuck in diet mode, listen to this. and if it hits, share it with the friend who needs to hear it.want to chat about your own journey or struggles? dm me—I’d love to hear your story.past episodes with brandon https://creators.spotify.com/pod/profile/transformxruby/episodes/295--WOMEN-ARE-NOT-SMALL-MEN-Get-off-the-merry-go-round--dont-diet-til-you-do-this-with-Brandon-DaCruz-e2bc3uu https://creators.spotify.com/pod/profile/transformxruby/episodes/296--The-diet-after-the-diet-the-most-important-part-of-LONG-TERM-physique-transformation---w-Brandon-DaCruz-e2bc42a https://creators.spotify.com/pod/profile/transformxruby/episodes/309-THE-SECRETS-OF-THE-LEAN--STRONG--HEALTHY-its-about-the-results-you-KEEP-with-Brandon-DaCruz-e2dvv3s https://creators.spotify.com/pod/profile/transformxruby/episodes/311---OPTIMIZING-YOUR-BODY-COMPOSITION--boosting-your-metabolism-with-smart-nutrition---Brandon-DaCruz-e2eb0c1 https://creators.spotify.com/pod/profile/transformxruby/episodes/327-Do-you-want-to-be-skinny-OR-lean--To-look-softer-or-defined--WHAT-IT-TAKES-TO-BUILD-THE-LEAN-PHYSIQUE-YOU-WANT-Brandon-DaCruz-e2j6c0e https://creators.spotify.com/pod/profile/transformxruby/episodes/327-Do-you-want-to-be-skinny-OR-lean--To-look-softer-or-defined--WHAT-IT-TAKES-TO-BUILD-THE-LEAN-PHYSIQUE-YOU-WANT-Brandon-DaCruz-e2j6c0efind me @transformxruby on instagrambrandon : https://www.instagram.com/brandondacruz_/apply for a free consult:https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_linkdirect link to dm me on ig: https://ig.me/m/transformxruby
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    1 h y 9 m
  • 429/ why your body isn't changing, even when you give 100% - 3 things you CANT skip if you want to build more muscle tone; anti fitness wank3ry w/ brandon
    Aug 12 2025

    glutes not growing? body shape not changing?

    all the effort and still not progressing how youshould?

    here’s why your body feels stuck even when you’redoing everything right & the mistake that makes women stay in fat loss modeforever (its why slashing cals stopped working even though it used to)

    what i mean wheni say: “your lifts should feel like work”? that’s in here. and your bracing hasa lot to do with it. without learning these 3 things, I would have stayed stuck

    we also talk about an extra 4 traps (myths really)we see in the industry and break it down for you to be able to use

    this episode is why your body goals keep slippingaway

    you cant build anything meaningful if you keepskipping the part that makes CONTINUAL progress possible..

    without niggles, injuries, pain…

    making sure you engage your glutes, the rightmuscles fire and that your SETS + WORKOUTS ACTUALLY COUNT (whoops ruby, you wereso guilty once)

    your nervous system matters

    your focus matters

    strength training women 40+ done well doesn’t lookmuch different from 30+ or 50+

    muscle growth + training plateaus stem from thesame foundation

    one’s built with intention, one had bricks missing

    so if youre asking

     why am Inot building muscle even though I lift?

     doesstress affect muscle growth?

     why do myhamstrings always feel tight?

     what do Ineed to eat before training? is it really essential?

    this is for you

    we also talk about

    - the real reason your warm-up isn’t working

    - the myth of tight hamstrings—and what’sreally going on

    - ifyour lifts feel off, and what to do

    - where gripstrength plays into this and why what you do with your hands matters most

    - that is afteryour feet. without knowing about this, your glutes and hamstrings will alwaysplateau

    in this conversation, you’ll hear:

    · why everything feels hard even when you’re“doing it right”

    · the truth about tight hamstrings, glutesthat won’t grow, and why mobility isn’t just stretching

    · how repetition (good or bad) shapes yourprogress

    · what needs to change if you’re tired oflooping the same patterns

    mini wins you’ll take away:

    1. how to warm up with intent so your firstrep actually builds something

    2. how to spot when your nervous system—notyour program—is holding you back

    listen if you’re ready to stop chasing quick fixesand start training in a way that finally moves the needle. and if any of thishits home, dm me. i want to hear your story.

    find me @transformxruby on instagram
    apply for a free consult:
    https://www.instagram.com/trainingfromthegroundup

    direct link to dm me on ig: https://ig.me/m/transformxruby

    for women 35–50 stuck in deficit & plateaucycle

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    57 m
  • 428/ tired of dieting? how eating more, lifting heavier + ditching the scale gave her energy, confidence + real results (and how you can get there too)
    Aug 8 2025

    tired of dieting? ready to see what happens when you eat more, lift heavier + stronger, and stop chasing diets or the scale? feeling so tied up in it all?


    you’ve been told to eat less, train harder, and diet. but what if that’s exactly why you’re stuck? You've only known the scale as a way to gauge progress. Not measures of true change. Not ones for body composition over time


    No, body fat measures aren't accurate here

    monika’s story is proof: you don’t need another deficit

    you need to rebuild. she went from flat, tired, and stuck to strong, lean, and free by fueling properly, training with intent, and letting go of the scale drama.

    monika hated feeling like her results werent getting anywhere so she challenged what she was taught about progress. She realised theres more on the other side, and that what she was measuring wasnt truth. Not unless sheanalysed it with context for patterns

    It was then she leaned in when I said the scale isnt serving you if all you know is scale

    So she stopped obsessing over the scale. she fueled like an athlete. she built strength instead of shrinking. and that’s when everything changed.


    inside this episode:• why eating more doesn’t mean gaining fat• how to rebuild your metabolism with muscle—not restriction• why maintenance is the missing phase most women skip
    • how to stop letting control run your results


    what you’ll learn:
    • how to build muscle without fear of fat gain
    • why slow reverse dieting isn’t the magic you think
    • the real reason maintenance is where results stick
    • how to track progress when the scale is lying to you

    find me @transformxruby on instagram

    apply for a free consult:
    https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link
    direct link to dm me on ig: https://ig.me/m/transformxruby


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    43 m
  • #427; is your training building muscle or just burning you out? how do you know you're really progressing & what is heavy enough? how to train at any age; brandon x ruby series
    Aug 5 2025

    are your workouts building the body you want—or just burning you out?

    in this ep, brandon and i rip into how to ACTUALLY train for the results you want, how to work with any setbacks that could hold you back from training a certain way

    and we dig into the real reason your body isn’t responding. what do most women get wrong about training intensity, fatigue, soreness? how do you actually make progress after 30... and continuously as you age.. with hormones, injury, life happening?

    we unpack the big myths around soreness, program hopping, cardio vs. lifting, and why most women aren’t building anything real—just burning out their nervous system

    why you could feel stuck despite training consistently, why soreness doesn’t mean growth, and how to lift with intention—not just effort. whether you’re in your 30s, 40s, or beyond—this convo gives you a roadmap to build muscle, recover better, and finally train in a way your body responds to.

    we also dive into: • how to know if your weights are heavy enough • the difference between fatigue and failure • why progressive overload after 35 looks completely different

    🎯 2 wins you’ll walk away with: • training with intention > chasing soreness • consistency isn’t about doing more—it’s about doing the right things longer

    find us @transformxruby @100realwithrubypodcast @trainingfromthegroundup on instagram

    -----------

    Chapters


    00:00 Debunking Fitness Myths

    02:35 Understanding Nutrition and Metabolism

    05:25 The Importance of Progressive Overload

    07:57 Defining Heavy and Muscle Building

    10:28 The Role of Consistency and Mindfulness in Training

    13:02 The Misconception of Soreness and Progress

    16:06 The Importance of Technique and Form

    18:41 Building a Sustainable Fitness Routine

    29:00 Understanding Muscle Function and Engagement

    31:35 The Importance of Starting Light and Progressing Gradually

    34:01 The Slow Process of Muscle Building

    36:43 The Role of Off-Season in Muscle Development

    40:07 The Impact of Age on Muscle Growth

    43:39 The Importance of Context in Training and Progress

    45:40 The Misconception of Quick Results in Fitness

    48:12 The Importance of Historical Context in Training

    51:24 Integrating Mobility and Stability in Training

    53:31 The Role of Cardio in Overall Fitness


    • It's not just about calories; it's about how everything works together.
      • Progressive overload is essential for muscle growth and strength.
      • Consistency in training is key to long-term success.
      • Heavy lifting is relative and should be tailored to individual capabilities.
      • Understanding technique and form is crucial for effective training.
      • Building muscle takes time and patience; it's a slow process.
      • Mindset plays a significant role in training effectiveness.
      • Cardio should complement strength training, not replace it.
      • Recovery and mobility are vital for sustainable fitness.
      • Context matters in fitness; what works for one may not work for another.


      fitness, nutrition, metabolism, progressive overload, muscle building, training consistency, heavy lifting, cardio, mindset, recovery



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    56 m
  • 426/ carbs, blood sugar, insulin resistance & stubborn fat: the metabolic reboot that broke the diet cycle for Kim. from exhaustion to food freedom, energy + confidence
    Aug 1 2025

    kim’s story is a full-body exhale for anyone who still thinks carbs = chaos. from fearing fruit to fueling with sourdough and building actual muscle definition, she learned the hard way what most women never get taught: carbs aren’t earned, they’re essential.

    years of diet culture made her world smaller—and how lifting, smart fueling, and brick-by-brick consistency rebuilt her body and her mindset.

    take one minute and voice note how you talk about your body—then listen back. what version of you is driving?

    this episode dives into the psychological load of dieting—the guilt, the fear of more food, the way restriction becomes your identity. kim opens up about the mindset spiral that came with under-eating and the physical transformation that followed when she finally gave herself permission to fuel, train, and enjoy the process.


    what if the fat‑loss plateau, the cranky afternoon slump, and that nagging scale‑stall all share one root cause—chronic under‑fueling? in this episode i sit down with kim, a former carb‑phobe (who has type‑1 diabetes) turned diet fatigue into a deadlift party. we rip apart the rules that kept her living on chicken, broccoli, and boredom, and show you how timing carbs around strength sessions can flatten insulin spikes, spike confidence, and finally shrink measurements you care about—jeans, not kilos.

    we unpack why the scale sabotages motivation, how progress photos can freeze you in perfectionism, and why “stage‑lean” bodies are a metabolic bait‑and‑switch. expect real talk, eye‑roll moments at diet culture, and practical swaps you can steal today: think pre‑lift toast + honey, post‑lift rice + chicken, plus a mindset reframe that turns missed workouts into single bricks—not house fires.

    if you’ve ever counted grapes, feared fruit, or apologised for bread, this convo is your permission slip. kim and i dissect the myths that made her world smaller—“carbs store fat,” “keto cures everything,” “cardio is queen”—and rebuild a plan that lets her travel greece guilt‑free, lift heavier every quarter, and drop insulin units while eating sourdough. we cover the brick‑by‑brick method to sustainable recomposition, stress as the silent macro killing progress, and why pumping iron trumps pounding treadmills for anyone over thirty‑five who’s tired of feeling soft.

    win # 1: set a five‑minute timer and list yesterday’s meals—notice how low the carbs actually were.

    win #2: grab a pen and list every food you’ve felt guilty for eating—then draw a line through the carb-based ones.

    win #3: after listening, choose one lift you’ll measure this week instead of your weight—tag me with the number.

    want to share your own carb‑comeback story—or need help writing yours? dm me or hit the consult link below. let’s chat.

    find me @transformxruby on instagram

    apply for a free consult:https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link

    direct link to dm me on ig: https://ig.me/m/transformxruby

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    53 m
  • #425; not seeing progress in your strength training? here's why + practical tips to save you energy + stress | ruby x brandon: look like you lift series
    Jul 29 2025

    this episode might ruffle some feathers

    because we’re calling out the stuff that’s keeping women stuck: obsessing over glute circuits, chasing 12 reps like it’s magic, and thinking you’re training hard when really…you’re just underfed, overwhelmed, and your program isnt designed for progress, just fatigue

    So while your training might be the problem.. It is also the solution

    - but thats only when you learn to stop training for fatigue but ignoring the WHAT - what STIMULUS needs to be sent to make that muscle grow

    we talk training levels, why intensity doesn’t mean burnout, and how to finally start seeing your body change.

    2 mini wins:

    • eat before you lift

    • film your lifts. watch them back.

    and if you want to come on and talk about your journey—we’d love to have you.

    find me @transformxruby on instagram

    brandon @trainingfromthegroundup

    and if you're in texas, san angelo area - hit his gym up!

    ask podcast questions: https://docs.google.com/forms/d/e/1FAIpQLSczwoVPaIPvsLDkqjnkvFy2MjCG2vwYj7u9Uq3bJLMTiS-q8w/viewform?usp=sf_link


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    47 m
  • #424; the moment it clicked: how Leanne ended years of diet struggle + finally got real results (from all or nothing to freedom)
    Jul 25 2025

    tired of starting over every monday? stuck obsessing over your belly, your calories, your clothes feeling tight — even when you’re “doing everything right”?

    this episode is for the woman who’s:

    -scared to eat more because she’s afraid of gaining

    -frustrated by her “fluffy” midsection no matter how hard she trains

    -constantly comparing herself to old photos, past bodies, or what worked when she was 25

    -training consistently… but still not seeing results

    -sick of living in that all-or-nothing loop of tracking, restricting, and punishing workouts

    in this conversation, ruby and longtime client leanne unpack the exact mindset shift that finally broke her free from decades of dieting and body obsession.

    after years of chasing fat loss, leanne finally learned to trust maintenance, build strength, and let go of the obsession with shrinking.

    no fluff. no scales. no "fitspo" BS. just real, human moments and powerful perspective shifts you’ll wish you had years ago.

    what you’ll learn:

    • the moment leanne realised dieting wasn’t the answer anymore

    • how “doing more” was keeping her stuck

    • how she learned to trust maintenance (and enjoy it)

    • why most women never see results despite working hard

    • the mental shift that changed her relationship with food, training + her body

    • what progress actually looks like after 40 — and how to stay in it long enough to win

    📥 message ruby if this hit home → https://www.instagram.com/transformxruby

    🎯 ready to work together? apply here → free consult

    00:00 Introduction to Transformation

    02:49 Challenging Beliefs and Mindsets

    06:02 The Journey of Building Muscle

    08:53 The Reality of Fat Loss Phases

    12:07 Lessons from Competition and Body Image

    15:00 The Importance of Process Over Quick Fixes

    17:52 Ditching the All-or-Nothing Mentality

    20:41 Redefining Goals and Expectations

    23:56 The Role of Coaching in Transformation

    26:59 Embracing Change and Growth

    29:51 The Long-Term Perspective on Fitness

    32:43 Finding Balance and Flexibility

    46:20 The Importance of Consistency in Goals

    49:41 Overcoming the Comparison Trap

    53:52 Redefining Progress and Expectations

    01:00:01 Mindset Transformation and the Process

    01:06:21 Finding Freedom from Body Image Issues

    01:12:15 The Power of Shifting Focus

    01:17:11 Embracing Help and Support

    01:23:11 The Journey Beyond Perfection

    Personal takeaways

    • Transformation is a journey, not a destination.

    • Challenging old beliefs about nutrition is crucial for growth.

    • Building muscle requires a shift in mindset.

    • Fat loss phases can be disappointing if expectations are misaligned.

    • Maintenance is often harder than dieting but essential for long-term success.

    • Letting go of the all-or-nothing mentality leads to better results.

    • Mindset plays a significant role in achieving fitness goals.

    • Social media can distort body image perceptions.

    • Finding freedom in food choices enhances overall happiness.

    • Self-compassion is key to a healthy relationship with food.;

    Topics spoken about;

    female fat loss over 40

    maintenance phase

    muscle building for women

    all or nothing thinking

    real client coaching story

    scale obsession

    Body checking/body image

    Diet culture rebellion

    Pushing comfort zones

    Personal growth

    transformation, nutrition, muscle building, fat loss, maintenance, mindset, body image, self-compassion, process, strength



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    1 h y 21 m
  • 423; why food feels so hard (even when you’re trying to eat “better”) - food freedom requires this
    Jul 22 2025

    if you’ve ever said “i just want to feel normal around food” — this episode’s for you.

    because chances are… the reason food feels so exhausting isn’t because you’ve done it wrong — it’s because you’ve only ever learned restriction, chaos, or performative balance.


    if food feels like pressure, you’re doing it backwards

    feel like food is way harder than it should be — even though you’re doing “all the right things?”

    the overthinking. the pressure to get it right. the fear of going backwards. and all the mixed messages that make you feel like you’re either doing too much or not enough.


    • why your “food freedom” still feels chaotic

    • how the right structure = safety, not restriction

    • what real food rules actually look like (and how to build them)

    this is for the women who’ve tried intuitive eating, macros, balance, clean eating… and still feel like something’s off.


    we’re ditching the noise and getting real:• why most “food freedom” advice still keeps you stuck• the truth about why moderation doesn’t work (yet)• how to create food rules that don’t rule you

    this one is packed. it’s the episode i wish i had when i was trying to “eat better” and still felt like i was spiraling.

    🎯 2 mini shifts to take with you:

    1. how to know when you’re ready for flexibility (and when you’re not)

    2. what to look for in a phase-specific structure that helps your goals and your brain

    come listen. then come tell me what landed.

    find me @transformxruby on instagram
    ask podcast questions: https://docs.google.com/forms/d/e/1FAIpQLSczwoVPaIPvsLDkqjnkvFy2MjCG2vwYj7u9Uq3bJLMTiS-q8w/viewform?usp=sf_link
    apply for a free consult: https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link
    direct link to dm me on IG: https://ig.me/m/transformxruby

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    34 m