Winning Customer Centricity
Putting Customers at the Heart of Your Business - One Day at a Time
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Winning Customer Centricity
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Narrado por:
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Denyse Drummond-Dunn
Acerca de esta escucha
Its unique approach enables you to strategically turn your organization into a customer-focused powerhouse, from the inside out. Winning Customer Centricity will show you how to:
- INTEGRATE customers into your company's very DNA, from strategy to infrastructure,
- CHOOSE and connect with the right customers and build long-term relationships.
- REINVENT your brand to ignite and maintain customer demand and loyalty... and a whole lot more!
Whether you're starting a new company, seeking to turn around one that's underperforming, or working to build upon a solid foundation, Winning Customer Centricity will help you to put your customers where they belong - at the very heart of your business!
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There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
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Reseñas de la Crítica
A must read for today's and tomorrow's marketeers.
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Her advice will do wonders for your company and your clients.
--Professor Dominique Turpin, President IMD
This book will give you some personal epiphanies on your journey to truly knowing who your customers are.
-- Martyn Etherington, CMO Mitel
A must read for organizations ready and willing to put the customer needs at the core of business decisions.
-- David Armano, Global Strategy Director, Edelman Digital
If you're in business today, Denyse's book is a must-have.
-- Anita Williams Weinberg, CEO VerbStudios