The Black Book of Persuasion

23 Principles That Move Your Will

De: Alex Llantada

Narrado por: James Pafford

If you listen to nothing else on persuasion or influence, listen to this definitive book, and it may change your life. How many times do we ask ourselves: What is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel?

The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.

©2013 Alejandro Llantada Toscano (P)2021 Alejandro Llantada Toscano

Fantastic & easy

I am not an expert on the subject but this is a very practical and easy to understand book with the essentials to put into practice how to influence in people! I would love to see a part 2.

good book to listen on the way to work

I really enjoyed the narrator.
it was easy to listen and understand
the lessons

Este libro te dará una ventaja competitiva.

Me dedico a las finanzas y convencer a las personas de una estrategia es en ocasiones el reto más grande de mi trabajo. Este libro presenta muchas técnicas que son muy útiles para negociar. Lo recomiendo ampliamente.

Teach and no preach advise

This is a book providing specific to the point techniques for achieving mastery on persuasion. This is not a hollow book filled with common places and popular ideas but teaching clear guidance on 23 techniques that are learnable and useful in daily life from school to business.

A must in any library!

The whole book is great. It has some imaginative stories, such as one about Saint Germain and another about Winston Churchill, that serve as perfect illustrations. The laws are very well described, and I think they are well supported by scientific research, but explained in a way that makes them understandable. As an anthropologist, I can tell you that much of this information is known to us, but in a rather cryptic way. The language that Alex Llantada uses is very easy to understand, so the written version of this book is a must-read for my students. I have read so many things on persuasion, but this one is my favorite, which is why I bought it in the audible version, and I am very satisfied with the clear voice of the narrator. I definitely recommend it.