-
Understanding Social Marketing
- How to Create an Effective Social Marketing Campaign to Improve Social Behavior for Good
- Narrado por: Jack Powell
- Duración: 6 h y 31 m
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Resumen del Editor
Social marketing is an approach used to develop activities that aim to change or maintain the behavior of people for the benefit of individuals and society as a whole.
Social marketing is an established method for shaping behavior sustainably and cost-effectively, incorporating concepts from traditional advertising and social sciences.
Social marketing is concerned with the use of knowledge, concepts, and techniques in marketing to improve social and economic goals. It also analyzes marketing policies, decisions, and activities' social implications. There are several highly productive advertising strategies for company and brand growth. Only social marketing is the most efficient way to build an organization or brand's image. Together with other principles and approach, this involves the systematic application of advertising to achieve specific behavioral goals for a social or public benefit. It applies advertising concepts and processes for building, communicating, and generating value to influence target audiences.
In this book you will learn:
- What is social marketing
- How to conduct social marketing campaign
- Basics of image development techniques through social marketing
- Role of social marketing in brand building
- Social corporate responsibility of businesses and other financial institutions
- Importance of social marketing to build up a successful business organization
This book is about how social marketing affect behavior and mentality of society.
So, what are you waiting for? Grasp your copy now.
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General4.5 out of 5 stars 45
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Narración:4.5 out of 5 stars 37
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Historia4 out of 5 stars 37
We are entering a new era - an era of impact. The largest intergenerational transfer of wealth in history will soon be underway, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect.
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4 out of 5 stars
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Must listen for all nonprofit leaders
- De Peter A. Mello en 02-09-19
De: William F. Meehan III, y otros
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System Error
- Where Big Tech Went Wrong and How We Can Reboot
- De: Rob Reich, Mehran Sahami, Jeremy M. Weinstein
- Narrado por: Kaleo Griffith
- Duración: 11 h y 28 m
- Versión completa
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General4.5 out of 5 stars 62
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Narración:4.5 out of 5 stars 53
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Historia4 out of 5 stars 53
In no more than the blink of an eye, a naïve optimism about technology’s liberating potential has given way to a dystopian obsession with biased algorithms, surveillance capitalism, and job-displacing robots. System Error exposes the root of our current predicament - how big tech’s relentless focus on optimization is driving a future that reinforces discrimination, erodes privacy, displaces workers, and pollutes the information we get- and outlines steps we can take to change course, renew our democracy, and save ourselves.
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4 out of 5 stars
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Excellent on tech. Weak on political speech.
- De Kindle Customer en 11-05-21
De: Rob Reich, y otros
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Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- De: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrado por: Tom Beyer
- Duración: 10 h y 7 m
- Versión completa
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General4.5 out of 5 stars 80
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Narración:4.5 out of 5 stars 71
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Historia4.5 out of 5 stars 71
In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
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5 out of 5 stars
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Inspire system thinking with informative examples
- De Lucy A. Pithecus en 11-16-22
De: Ajay Agrawal, y otros
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The Future of the Professions
- How Technology Will Transform the Work of Human Experts
- De: Richard Susskind, Daniel Susskind
- Narrado por: John Lee
- Duración: 12 h y 39 m
- Versión completa
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General4 out of 5 stars 272
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Narración:4 out of 5 stars 225
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Historia4 out of 5 stars 224
This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.
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3 out of 5 stars
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I Hope It's Not All True
- De John en 05-01-16
De: Richard Susskind, y otros
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- De: Bernard Marr
- Narrado por: Piers Hampton
- Duración: 7 h y 25 m
- Versión completa
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General4 out of 5 stars 68
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Narración:4 out of 5 stars 58
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Historia4 out of 5 stars 55
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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2 out of 5 stars
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Good book for managers
- De Capnbody en 01-08-18
De: Bernard Marr
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- De: Ram Charan
- Narrado por: Mark Bramhall
- Duración: 6 h y 8 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 65
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Historia4 out of 5 stars 66
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
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Fantastic book - volume lower than usual
- De James Gajewski en 06-14-15
De: Ram Charan
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Million-Dollar Habits
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h y 3 m
- Grabación Original
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General4 out of 5 stars 253
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Narración:4.5 out of 5 stars 245
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Historia4 out of 5 stars 245
Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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4 out of 5 stars
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good over all content but too Racist
- De Alicia en 04-27-24
De: Rachel Rodgers
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I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- De: Ramit Sethi
- Narrado por: Ramit Sethi
- Duración: 12 h y 8 m
- Versión completa
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General4.5 out of 5 stars 9,240
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Narración:5 out of 5 stars 7,766
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Historia4.5 out of 5 stars 7,681
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
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3 out of 5 stars
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Repetitive - should be retitled.
- De Truth en 06-20-19
De: Ramit Sethi
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 8,201
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Narración:4.5 out of 5 stars 7,063
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Historia4.5 out of 5 stars 7,031
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,555
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Narración:5 out of 5 stars 3,064
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Historia5 out of 5 stars 3,048
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- De: JL Collins
- Narrado por: JL Collins, Peter Adeney
- Duración: 6 h y 38 m
- Versión completa
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General5 out of 5 stars 9,119
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Narración:5 out of 5 stars 7,703
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Historia5 out of 5 stars 7,637
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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1 out of 5 stars
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Misleading, heavily biased
- De Cody Peralta en 07-19-19
De: JL Collins
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
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General4.5 out of 5 stars 1,157
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Narración:4.5 out of 5 stars 1,123
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Historia4 out of 5 stars 1,122
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
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Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 5,701
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Narración:5 out of 5 stars 5,025
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Historia4.5 out of 5 stars 5,022
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
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General4 out of 5 stars 392
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Narración:4 out of 5 stars 376
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Historia4 out of 5 stars 376
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
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Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
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Emotional Investment
- De: Fresh Produce Media
- Narrado por: Amanda Clayman
- Duración: 5 h y 36 m
- Grabación Original
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General5 out of 5 stars 17
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Narración:5 out of 5 stars 16
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Historia4.5 out of 5 stars 16
In Emotional Investment, therapist-turned-financial coach Amanda Clayman works with a range of people and couples to unravel money dilemmas. Along the way, Clayman gives us practical tools—both financial and emotional—that we can all use in our own lives.
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5 out of 5 stars
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So honest and engaging to hear people’s money stories.
- De Jc en 04-12-24
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- De: Andrew Aziz
- Narrado por: Kevin Foley
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 1,303
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Narración:4.5 out of 5 stars 1,051
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Historia4.5 out of 5 stars 1,047
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
- De Xavier Foley en 02-08-18
De: Andrew Aziz
Lo que los oyentes dicen sobre Understanding Social Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Elsa Benson
- 02-06-20
Great audio-book!
Beautifully informative and better worded. Decorated Robert Miller Captures the llistener and leaves an expert on the subject
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Rowena Owens
- 02-06-20
Absolutely Brilliant Representation!
In any event down to earth and simple, for some other person to showcase primarily based lifestyles like my disciple. I'm happy to have this audio- book shopped. Lots of love.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Louisa Floyd
- 02-07-20
Taking the Gold!!!!
As usual the third edition of Dan Kennedy is a terrific reading. Sat through the entire tome in the evening and in the afternoon. It has all the right information . Way to go for Dan!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Luz Kirk
- 02-06-20
I ponder this audio-book!
However, this audio book also includes a large number of online assets and content that can be accessed as a result of the acquisition of the audio book
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Teresa Bush
- 02-08-20
Fantastic audio-book by addressing author!
To see what I liked / disliked about his audio-book, I had never had an author contact me before. As keeping in touch with customers is part of his lessons,Thanks to Josh Mark!
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