
This Is Marketing
You Can’t Be Seen Until You Learn to See
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Compra ahora por $17.43
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Narrado por:
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Seth Godin
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De:
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Seth Godin
Brought to you by Penguin.
*Narrated by Seth Godin*
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times
If you enjoyed listening to this, check out Seth Godin's Purple Cow, a true business classic.
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Wonderful synthesis
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A great motivation
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Perfect guide to marketing oneself
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Relevant info
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good listen
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Immense
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I wasn’t a fan. A cool outlier if you will.
I’m now a believer after listening to this book. Stop wasting money on your marketing and read this book.
If you need to move people then you need “This is Marketing” in your life.
This is Excellent!
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In itself the proof of Seth's perspective
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Excellent book
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This book and approach is not for the impatient. It is for those looking for breakthrough insight into their customer, their business purpose, and the bridge between them.
A necessary rebuttal against “the funnel”
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