The Guiding Purpose Strategy
A Navigational Code for Growth
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Narrado por:
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Markus Kramer
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Mike Hufton
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De:
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Markus Kramer
Acerca de esta escucha
Purpose is the know-why. And in today’s day and age, your know-why is the new know-how. But understanding, articulating, and knowing your purpose is about more than knowledge. It represents the intellectual essence of your very raison d’être and acts as a catalyst for positive growth from within.
The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why. Building on 20-plus years of experience of working with and for some of the most successful brands, including Harley-Davidson and Aston Martin, global financial services firms, governments, charities, and startups around the world, this fully updated and extended edition of The Guiding Purpose Strategy pushes the boundaries even further.
Select contributions from brilliant minds in academia and seasoned executives allow for an even richer expansion of thinking and learning. Brands, businesses, and people with clarity of purpose are changing the world for the better. Welcome on board to a journey of discovery and knowledge for professional and personal growth!
©2017, 2020 Markus Kramer (P)2020 Markus KramerLos oyentes también disfrutaron...
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Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it....
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Lo que los oyentes dicen sobre The Guiding Purpose Strategy
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- Steve F.
- 12-29-24
What is this about?
Got half way through and they still haven’t said anything meaningful. It feels like it is all a big setup for something that really didn’t need a whole book to cover.
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