-
The Hype Handbook
- 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
- Narrado por: Derek Shoales
- Duración: 4 h y 58 m
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The Hype Handbook
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Resumen del Editor
Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.
Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.
In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: attract attention from people who matter; create a community of acolytes to further your cause; create an atmosphere of curiosity and intrigue; sell your message with the skill of a master; and create a step-by-step "manifesto". Citing the latest research in psychology, sociology, and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques - and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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One Big Thing
- Discovering What You Were Born to Do
- De: Phil Cooke
- Narrado por: Phil Cooke
- Duración: 3 h y 25 m
- Versión completa
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General4.5 out of 5 stars 50
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Narración:4.5 out of 5 stars 42
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Historia4 out of 5 stars 40
Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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5 out of 5 stars
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One Big Question
- De RayChu en 09-03-13
De: Phil Cooke
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 37
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Narración:4.5 out of 5 stars 30
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Historia4.5 out of 5 stars 30
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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FOREsight
- Awaken Curiosity. Cultivate Wisdom. Discover the Abundant Future
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 33 m
- Versión completa
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General5 out of 5 stars 21
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Narración:5 out of 5 stars 18
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Historia5 out of 5 stars 18
Following his first two ground-breaking books, What’s Your Moonshot? and Magnetiize, John Sanei turns his endless curiosity to the perspectives, perceptions and prejudices that prepare us for our illogical future. He breaks down the four types of seeing - HINDsight, PLAINsight, INsight and FOREsight - we humans use to guide us through the world and into the future. Then, with 20 shots of vivid, eye-opening FOREsight, he gives listeners the opportunity to peer into what that future could be and ask the types of questions that will allow us to embrace it with optimism.
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5 out of 5 stars
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Driven, Distinct, Delightful!
- De Anonymous User en 01-03-20
De: John Sanei
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
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General4.5 out of 5 stars 62
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Narración:4.5 out of 5 stars 51
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Historia4.5 out of 5 stars 51
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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5 out of 5 stars
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very insightful...
- De Damien Baldwin en 08-19-15
De: Frans Johansson
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
- Versión completa
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General4.5 out of 5 stars 57
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Narración:4.5 out of 5 stars 45
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Historia4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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5 out of 5 stars
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Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 93
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Narración:5 out of 5 stars 81
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Historia4.5 out of 5 stars 80
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
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General4.5 out of 5 stars 26,876
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Narración:4.5 out of 5 stars 22,828
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Historia4.5 out of 5 stars 22,681
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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Uncertainty
- Turning Fear and Doubt into Fuel for Brilliance
- De: Jonathan Fields
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 23 m
- Versión completa
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General4 out of 5 stars 113
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Narración:3.5 out of 5 stars 91
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Historia4 out of 5 stars 91
Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
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2 out of 5 stars
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Distracting Narration
- De Mike en 01-03-12
De: Jonathan Fields
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Risky Is the New Safe
- De: Randy Gage
- Narrado por: Randy Gage
- Duración: 4 h y 46 m
- Versión completa
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General4.5 out of 5 stars 129
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Narración:4.5 out of 5 stars 119
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Historia4.5 out of 5 stars 118
Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
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5 out of 5 stars
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Very Enjoyable
- De Michael en 04-19-13
De: Randy Gage
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Unmistakable
- Why Only Is Better Than Best
- De: Srinivas Rao
- Narrado por: Srinivas Rao
- Duración: 3 h y 45 m
- Versión completa
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General4.5 out of 5 stars 64
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Narración:4.5 out of 5 stars 59
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Historia4.5 out of 5 stars 58
After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.
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5 out of 5 stars
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Being Unique is a Necessity
- De The Treadmill Doctor en 08-03-16
De: Srinivas Rao
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Your Stand Is Your Brand
- How Deciding “Who to Be” (Not “What to Do”) Will Revolutionize Your Business
- De: Patrick Gentempo
- Narrado por: Patrick Gentempo
- Duración: 4 h y 35 m
- Versión completa
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General5 out of 5 stars 66
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Narración:5 out of 5 stars 56
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Historia5 out of 5 stars 56
"What do I need to do?" It's almost always the wrong question that an entrepreneur asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?"
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5 out of 5 stars
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Time for a More Meaningful Stand in Life
- De AURunner en 04-04-20
De: Patrick Gentempo
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The Spark and the Grind
- Ignite the Power of Disciplined Creativity
- De: Erik Wahl
- Narrado por: Erik Wahl, Tasha Wahl
- Duración: 5 h y 52 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 30
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Historia4.5 out of 5 stars 30
Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
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4 out of 5 stars
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Worth reading!
- De june d barnard en 06-01-18
De: Erik Wahl
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Hustle
- The Power to Charge Your Life with Money, Meaning, and Momentum
- De: Patrick Vlaskovits, Neil Patel, Jonas Koffler
- Narrado por: Brian Sutherland
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 139
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Narración:4.5 out of 5 stars 121
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Historia4.5 out of 5 stars 120
Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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5 out of 5 stars
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Brian Sutherland can narrate ALL MY BOOKS
- De Debbie Tudor en 08-18-19
De: Patrick Vlaskovits, y otros
-
Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- De: Peter Sims
- Narrado por: John Allen Nelson
- Duración: 5 h y 2 m
- Versión completa
-
General4 out of 5 stars 353
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Narración:4.5 out of 5 stars 283
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Historia4 out of 5 stars 281
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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4 out of 5 stars
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Useful approach, not for everyone
- De Tad Davis en 08-15-11
De: Peter Sims
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Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- De: Hal Gregersen
- Narrado por: Rick Adamson
- Duración: 8 h y 45 m
- Versión completa
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General4.5 out of 5 stars 132
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Narración:4.5 out of 5 stars 114
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Historia4.5 out of 5 stars 113
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
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2 out of 5 stars
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All you need is the title
- De Bob Jordy en 01-13-22
De: Hal Gregersen
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Grossed me out
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Tribes
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Get to the point!!!
- De Katie en 02-26-09
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The Long Game
- How to Be a Long-Term Thinker in a Short-Term World
- De: Dorie Clark
- Narrado por: Dorie Clark
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It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
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1 out of 5 stars
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Worse version of a book that’s already been written
- De Chris B en 12-31-21
De: Dorie Clark
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- De: Dan Gingiss
- Narrado por: Dan Gingiss
- Duración: 5 h y 33 m
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Narración:4.5 out of 5 stars 31
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
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5 out of 5 stars
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Excellent
- De Skywalker en 05-17-23
De: Dan Gingiss
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Renegade Marketing
- 12 Steps to Building Unbeatable B2B Brands
- De: Drew Neisser
- Narrado por: Drew Neisser
- Duración: 6 h y 2 m
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General4.5 out of 5 stars 8
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Narración:4.5 out of 5 stars 4
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Historia4.5 out of 5 stars 4
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).
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5 out of 5 stars
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Most straightforward framework I have heard so far
- De TheBeardAbides en 12-07-21
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This Is Marketing
- You Can't Be Seen Until You Learn to See
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
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General4.5 out of 5 stars 2,088
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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The Long Game
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Narración:4.5 out of 5 stars 214
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It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. How can we break out of the cycle and create the kind of interesting, meaningful lives that we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.
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1 out of 5 stars
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Worse version of a book that’s already been written
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The Experience Maker
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
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Excellent
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With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).
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- De TheBeardAbides en 12-07-21
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
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Lo que los oyentes dicen sobre The Hype Handbook
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Danielle
- 03-13-24
Absolutely fantastic!
Michael does an incredible job of breaking down exactly how the best of the best produce hype. He gives practical and useful advice you can start using immediately!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- H.B.
- 01-27-24
a fresh perspective on old news
The book is well-written and flows well. The main idea (EG there are con-people out there to get us at the first opportunity) is perhaps stale, but this book adds a fresh perspective. Of course, many examples are trite (EG Scientology/Moonies) but relevant nonetheless. It's not rocket science, but then how do we explain the multi-billionaire industry of confidence trickery (from online dating to would-be religious gurus)? If it's that simple to spot, why are most of us bruised? This books forewarns us: disregard at your peril!
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Total2 out of 5 stars
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Ejecución5 out of 5 stars
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Historia2 out of 5 stars
- BKH
- 02-03-23
Just another pop psychology book
While it does contain some useful (if perhaps obvious) points, in the end this is just another mediocre pop psychology book. With skin-deep research and tired, dubious examples (Richard Branson, Andy Warhol, Scientology, Tony Robins), you constantly feel like you’re just a word-count distance from a BuzzFeed article.
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