The Business of Stories

Harness the Power of Storytelling to Demonstrate Your Value, Attract Your Ideal Clients and Get Paid What You're Worth

De: Susan Payton

Narrado por: Susan Payton

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how.

In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).

This game-changing framework will help you to:

• Understand why storytelling is a superpower and how to use it to stand out in your marketplace.
• Share stories that connect with the people you want to work with, so sales conversations are easy.
• Be seen as a trusted authority, as you communicate your value and get paid what you're worth

©2022 Susan Payton (P)2022 Susan Payton

S must read for small business owner

Susan Payton presents a framework for unearthing a small business owner’s story and applying it to create a brand that is true and memorable. Thus is a meaningful and motivating read as well. Get ready for a new chapter of growth in yourself and your business!