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Stories That F*cking Matter
- Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business
- Narrado por: Josh Rivedal
- Duración: 4 h y 6 m
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Resumen del Editor
Stories That F*cking Matter
Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business
A well-crafted story has the power to literally mold reality, win over hearts, and change minds! The story is the most powerful tool humans have ever discovered.
But what makes up a great, expertly constructed story? What’s the difference between a good story and really f--king great story?
In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media.
This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f--king matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard.
Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses.
In these chapters, you’ll learn:
- The 3 pillars of the Stories That F--king Matter™ model of epic storytelling
- How business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ model
- Why you should not be afraid to show your vulnerability—find out how to do it the right way
- How to quickly grab your slice of the audience’s attention in today’s "attention economy”
- The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposure
- The step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your business
- Advanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve
- And much, much more
Don’t get lost in the sea of noise and clutter in today’s media landscape. Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.
For free templates, tools and video trainings visit: storiesmatterbook.com
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Historia4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 80
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Narración:4 out of 5 stars 74
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Historia4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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General4 out of 5 stars 654
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Narración:4 out of 5 stars 366
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Historia4 out of 5 stars 358
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 38
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Narración:4.5 out of 5 stars 31
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Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
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General4.5 out of 5 stars 195
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Narración:5 out of 5 stars 171
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Historia4.5 out of 5 stars 172
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
-
5 out of 5 stars
-
One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port