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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Narrado por: Jim Frangione
- Duración: 14 h y 22 m
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Shoptimism
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Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
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Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
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The Glitter Plan
- How We Started Juicy Couture for $200 and Turned It into a Global Brand
- De: Pamela Skaist-Levy, Booth Moore, Gela Nash-Taylor
- Narrado por: Rose Itzcovitz
- Duración: 5 h y 58 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4 out of 5 stars 85
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Historia4.5 out of 5 stars 84
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
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1 out of 5 stars
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Elementary, at best
- De Laura P en 09-19-14
De: Pamela Skaist-Levy, y otros
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- De: Elizabeth L. Cline
- Narrado por: Amy Melissa Bentley
- Duración: 7 h y 52 m
- Versión completa
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General4.5 out of 5 stars 159
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Narración:4 out of 5 stars 136
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Historia4.5 out of 5 stars 139
Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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5 out of 5 stars
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Very informative and worth a listen.
- De Suuki en 12-06-18
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
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General4.5 out of 5 stars 89
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Narración:4.5 out of 5 stars 71
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Historia4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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4 out of 5 stars
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An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
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Cheap
- The High Cost of Discount Culture
- De: Ellen Ruppel Shell
- Narrado por: Lorna Raver
- Duración: 11 h y 33 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 49
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Historia4 out of 5 stars 47
From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.
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4 out of 5 stars
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You Get What You Pay For?
- De Roy en 07-26-09
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- De: Dan Gearino
- Narrado por: Douglas R. Pratt
- Duración: 7 h y 29 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 38
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Historia4.5 out of 5 stars 38
The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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5 out of 5 stars
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A good listen.
- De Amazon Customer en 08-30-20
De: Dan Gearino
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Ametora
- How Japan Saved American Style
- De: W. David Marx
- Narrado por: Brian Nishii
- Duración: 8 h y 29 m
- Versión completa
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General5 out of 5 stars 86
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Narración:5 out of 5 stars 76
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Historia5 out of 5 stars 76
Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.
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5 out of 5 stars
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You must read for anyone interested in Japanese and American style
- De Spencer Jackson en 01-23-22
De: W. David Marx
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You Only Have to Be Right Once
- The Unprecedented Rise of the Instant Tech Billionaires
- De: Randall Lane
- Narrado por: Walter Dixon
- Duración: 5 h y 36 m
- Versión completa
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General4 out of 5 stars 254
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Narración:4.5 out of 5 stars 219
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Historia4 out of 5 stars 221
Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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5 out of 5 stars
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Awesome book!
- De Jamal Love en 06-17-15
De: Randall Lane
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
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General4.5 out of 5 stars 12,506
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Narración:4.5 out of 5 stars 8,799
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Historia4.5 out of 5 stars 8,770
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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3 out of 5 stars
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- De: Sally Hogshead
- Narrado por: Sally Hogshead
- Duración: 8 h y 41 m
- Versión completa
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General4 out of 5 stars 772
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Narración:4 out of 5 stars 515
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Historia4 out of 5 stars 512
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
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Hog your Head with Fascinate!
- De Lanie Evans en 01-19-11
De: Sally Hogshead
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Unlabel
- Selling You Without Selling Out
- De: Marc Ecko
- Narrado por: Todd Haberkorn, Marc Ecko
- Duración: 8 h y 47 m
- Versión completa
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General4.5 out of 5 stars 441
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Narración:4.5 out of 5 stars 392
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Historia4.5 out of 5 stars 394
Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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5 out of 5 stars
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...So Real, It Should Be Illegal
- De 2Fresh en 01-20-16
De: Marc Ecko
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LEGO
- A Love Story
- De: Jonathan Bender
- Narrado por: Jeremy Gage
- Duración: 8 h y 48 m
- Versión completa
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General4 out of 5 stars 135
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Narración:4 out of 5 stars 109
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Historia4 out of 5 stars 109
There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?
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5 out of 5 stars
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Be careful if you already like Lego
- De Matthew Center en 03-14-11
De: Jonathan Bender
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American Dreamer
- My Life in Fashion and Business
- De: Peter Knobler, Tommy Hilfiger
- Narrado por: Kevin Free
- Duración: 10 h y 23 m
- Versión completa
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General4.5 out of 5 stars 88
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Narración:4.5 out of 5 stars 77
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Historia4.5 out of 5 stars 77
American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.
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4 out of 5 stars
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Reveals a great deal people didn't know
- De LEE en 10-30-18
De: Peter Knobler, y otros
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Mint Condition
- How Baseball Cards Became an American Obsession
- De: Dave Jamieson
- Narrado por: Kevin Young
- Duración: 9 h y 27 m
- Versión completa
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General4.5 out of 5 stars 166
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Narración:4.5 out of 5 stars 152
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Historia4.5 out of 5 stars 151
When award-winning journalist Dave Jamieson's parents sold his childhood home a few years ago, he rediscovered a prized boyhood possession: his baseball card collection. Now was the time to cash in on the investments of his youth. But all the card shops had closed, and cards were selling for next to nothing online. What had happened?
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5 out of 5 stars
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Great Book
- De Peter Lutz en 07-17-16
De: Dave Jamieson
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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General4 out of 5 stars 50
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Narración:4 out of 5 stars 28
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Historia4.5 out of 5 stars 28
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney