Remarkable Retail

How to Win and Keep Customers in the Age of Disruption

De: Steve Dennis

Narrado por: Steve Dennis

Duración: 9 h y 16 m

Resumen del Editor

Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come.

Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.

In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The line between digital and physical stores has been virtually erased; the customer is the channel. Retailers who resist this fact are doomed to perish. The future belongs to those who find new ways to create a remarkable, harmonized customer experience at every touchpoint.

Although we saw some high-profile retail brands become casualties of the pandemic, it turns out many of those had underlying conditions, while retailers who had already embarked upon the road to remarkable not only survived but actually emerged in better health than before. Packed with illuminating case studies from some of modern retail’s biggest success stories, quick pivots and impressive rebounds, Remarkable Retail presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human centered, harmonized, mobile, personal, connected, memorable, and radical.

In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your crucial road map to creating a powerful retail experience that keeps your customers coming back for more.

©2021 Steve Dennis (P)2021 Steve Dennis

Brilliant and very insightful !!

The ultimate audiobook to understand what’s going on in the retail industry nowadays. Steve Denis never lets you down!

Fabulous retail book with relevant lessons for today

I appreciated the candid and thoughtful insights with tangible examples. After starting with the audio version, I ordered a hard copy to review the visual frameworks. Great content!

Must read for modern retailers and brands!

Steve does a great job of highlighting trends of the past that are no longer effective! The tag line that physical retail isn’t dead and that boring retail is should resonate now more than ever. Customer experience in brick and mortar retail is critical!

Highly recommend to all DTC founders who are skeptical of physical retail and for any brand or retailer who haven’t rethought their store strategy recently.

Remarkable book by a remarkable person!

I utterly enjoyed it.
Perfect for anyone in the world of retail. From employees, to business owners, entrepreneurs and innovators.

One after another Steve Dennis brings up insightful points, dissect them with a critical eye and back up his conclusions with great data and experience. Steve's understanding of the world of retail is second to none, and not only that he builds a very clear map of how the world of retail is today, post COVID, he provides a compass for retailers on how to survive in the unknown future.

The physical book contains a few diagrams and references and I found that listening to Steve narrating with the book open in front of me, really helped to absorb the massive amounts of data and information he provides.

In any case - I will go back to this book again. And again.