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Nawabs, Nudes, Noodles
- India Through 50 Years of Advertising
- Narrado por: Suyash Barve
- Duración: 9 h y 5 m
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Narración:4.5 out of 5 stars 280
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Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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4 out of 5 stars
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Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- De: Clotaire Rapaille
- Narrado por: Barrett Whitener
- Duración: 6 h y 29 m
- Versión completa
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General4.5 out of 5 stars 409
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Narración:4 out of 5 stars 284
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Historia4.5 out of 5 stars 282
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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4 out of 5 stars
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Mapping cultures
- De Eric en 08-04-08
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
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General3.5 out of 5 stars 155
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Narración:4 out of 5 stars 56
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Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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In-N-Out Burger
- A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
- De: Stacy Perman
- Narrado por: Loren Lester
- Duración: 10 h y 13 m
- Versión completa
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General4.5 out of 5 stars 359
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Narración:4.5 out of 5 stars 251
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Historia4.5 out of 5 stars 252
It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.
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2 out of 5 stars
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Flowery Promo Piece
- De Melissa en 02-22-10
De: Stacy Perman
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Young China
- How the Restless Generation Will Change Their Country and the World
- De: Zak Dychtwald
- Narrado por: Zak Dychtwald
- Duración: 8 h y 41 m
- Versión completa
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General4.5 out of 5 stars 133
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Narración:5 out of 5 stars 120
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Historia4.5 out of 5 stars 118
A close-up look at the Chinese generation born after 1990, exploring through personal encounters how young Chinese feel about everything from money and sex to their government, the West, and China’s shifting role in the world - not to mention their love affair with food, karaoke, and travel. Set primarily in the Eastern 2nd tier city of Suzhou and the budding Western metropolis of Chengdu, the book charts the touchstone issues this young generation faces.
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5 out of 5 stars
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Erudite, enthralling, and engaging!
- De Anonymous User en 03-22-19
De: Zak Dychtwald
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Meghan: A Hollywood Princess
- De: Andrew Morton
- Narrado por: Charles Armstrong
- Duración: 7 h y 31 m
- Versión completa
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General4 out of 5 stars 128
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Narración:4.5 out of 5 stars 114
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Historia4 out of 5 stars 112
From Andrew Morton, the New York Times best-selling author of Diana: Her True Story, comes a revealing, juicy, and inspiring biography of Meghan Markle, the American actress who won Prince Harry's heart. When Meghan Markle and Prince Harry were set up by a mutual friend on a blind date in July 2016, little did they know that the resulting whirlwind romance would lead to their engagement in November 2017 and marriage in May 2018. Since then, our fascination with the woman who has smashed the royal mold has rocketed.
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3 out of 5 stars
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Book offers no new material
- De Jean en 04-24-18
De: Andrew Morton
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Red Carpet
- Hollywood, China, and the Global Battle for Cultural Supremacy
- De: Erich Schwartzel
- Narrado por: Sean Patrick Hopkins
- Duración: 11 h y 55 m
- Versión completa
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General4.5 out of 5 stars 135
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Narración:4.5 out of 5 stars 114
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Historia4.5 out of 5 stars 113
From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry.
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5 out of 5 stars
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Why modern cinema is a comic experience.
- De Pasternak en 03-11-22
De: Erich Schwartzel
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You Only Have to Be Right Once
- The Unprecedented Rise of the Instant Tech Billionaires
- De: Randall Lane
- Narrado por: Walter Dixon
- Duración: 5 h y 36 m
- Versión completa
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General4 out of 5 stars 254
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Narración:4.5 out of 5 stars 219
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Historia4 out of 5 stars 221
Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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5 out of 5 stars
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Awesome book!
- De Jamal Love en 06-17-15
De: Randall Lane
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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General4 out of 5 stars 50
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Narración:4 out of 5 stars 28
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Historia4.5 out of 5 stars 28
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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India
- A Portrait
- De: Patrick French
- Narrado por: Walter Dixon
- Duración: 17 h y 12 m
- Versión completa
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General4 out of 5 stars 86
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Narración:4 out of 5 stars 77
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Historia4 out of 5 stars 77
Second only to China in the magnitude of its economic miracle and second to none in its potential to shape the new century, India is fast undergoing one of the most momentous transformations the world has ever seen. In this dazzlingly panoramic book, Patrick French chronicles that epic change, telling human stories to explain a larger national narrative. Melding on-the-ground reports with a deep knowledge of history, French exposes the cultural foundations of India’s political, economic and social complexities.
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5 out of 5 stars
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An Epic Book by Award-Winning Author
- De morton en 10-31-11
De: Patrick French
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The Art of Business Wars
- Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries
- De: David Brown
- Narrado por: David Brown
- Duración: 11 h y 56 m
- Versión completa
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General4.5 out of 5 stars 113
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Narración:4.5 out of 5 stars 102
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Historia4.5 out of 5 stars 102
Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....
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1 out of 5 stars
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Just a repeat of the pod cast…..
- De Vm2008 en 02-01-22
De: David Brown
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Labor of Love
- The Invention of Dating
- De: Moira Weigel
- Narrado por: Kyra Miller
- Duración: 8 h y 48 m
- Versión completa
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General4 out of 5 stars 266
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Narración:4.5 out of 5 stars 244
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Historia4 out of 5 stars 244
Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
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4 out of 5 stars
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Not Meant To Be Useful, But Quite Fun
- De Gillian en 02-14-17
De: Moira Weigel
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
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General4.5 out of 5 stars 89
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Narración:4.5 out of 5 stars 71
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Historia4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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4 out of 5 stars
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An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
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Flapper
- A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern
- De: Joshua Zeitz
- Narrado por: Daniella Rabbani
- Duración: 11 h y 1 m
- Versión completa
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General4 out of 5 stars 90
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Narración:3.5 out of 5 stars 77
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Historia4 out of 5 stars 77
Blithely flinging aside the Victorian manners that kept her disapproving mother corseted, the New Woman of the 1920's puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Her newfound freedom heralded a radical change in American culture.
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3 out of 5 stars
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Good Book, Poor Performance
- De redsrule1 en 03-16-14
De: Joshua Zeitz
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KasiNomic Revolution
- The Rise of African Informal Economies
- De: GG Alcock
- Narrado por: GG Alcock
- Duración: 7 h y 15 m
- Versión completa
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General5 out of 5 stars 24
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Narración:4.5 out of 5 stars 21
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Historia5 out of 5 stars 21
Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.
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5 out of 5 stars
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Exciting and Eye Opening
- De Hendrik en 12-11-23
De: GG Alcock
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- De: Ken Auletta
- Narrado por: Jonathan Todd Ross
- Duración: 12 h y 3 m
- Versión completa
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General4 out of 5 stars 123
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Narración:4.5 out of 5 stars 106
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Historia4 out of 5 stars 108
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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4 out of 5 stars
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Good; not for beginners
- De DV en 10-05-18
De: Ken Auletta
Lo que los oyentes dicen sobre Nawabs, Nudes, Noodles
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Veena Jetti
- 08-04-22
Excellent primer on Indian Advertising
I loved this presentation. It was entertaining, well presented and opened up the world of Indian advertising to the layman as never before. I would highly recommend it.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Varun
- 03-15-22
Evolution of India through an advertising lens!!
very entertaining narration and profound insight on the different phases of India's evolution (economically/politically)!
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