Marketing 5.0
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Marketing 5.0
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Narrado por:
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Steve Menasche
Acerca de esta escucha
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the "whatever-whenever-wherever" service delivery, "everything-as-a-service" business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.
©2021 John Wiley & Sons, Inc. (P)2021 Gildan MediaLos oyentes también disfrutaron...
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5 out of 5 stars
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exceptional
- De mathew chandy en 09-10-19
De: Philip Kotler, y otros
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 403
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Narración:4.5 out of 5 stars 314
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Historia4.5 out of 5 stars 310
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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Social Media Marketing for Beginners 2025
- The #1 Guide to Conquer the Social Media World, Make Money Online and Learn the Latest Tips on Facebook, Youtube, Instagram, Twitter & SEO
- De: Jonathan Page
- Narrado por: Tom Brooks
- Duración: 3 h y 9 m
- Versión completa
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General4 out of 5 stars 54
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Narración:4 out of 5 stars 36
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Historia3.5 out of 5 stars 36
Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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1 out of 5 stars
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Did AI just read a whole book written by chatGPT?
- De Surprised, not surprised. en 05-23-23
De: Jonathan Page
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,276
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Narración:4.5 out of 5 stars 3,611
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Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- De: Sean Cannell, Benji Travis
- Narrado por: Sean Cannell, Benji Travis
- Duración: 5 h y 29 m
- Versión completa
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General4.5 out of 5 stars 1,284
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Narración:4.5 out of 5 stars 1,096
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Historia4.5 out of 5 stars 1,082
YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
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3 out of 5 stars
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Don't use a credit on this. Moderately passable
- De Scott en 08-04-19
De: Sean Cannell, y otros
Lo que los oyentes dicen sobre Marketing 5.0
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Joyce
- 12-16-22
Insightful and such a refresher!
I really liked how this book was a reminder of everything I have been learning in marketing throughout my career and university years, while also updating the information I have.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- TheMachineOfSorts
- 07-31-23
Great overview of digital changes in marketing
Woke? What does that even mean? This book was very well done and represents the digital transformation very well. Political? If by political you mean business related marketing dialog than maybe? If you are interested in multichannel marketing and how new tech impacts marketing, give this one a listen. Marketing IS boring, so the content can be dry, but this is a solid foundational book. Put that in your pipe and woke it.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 02-23-23
Thoroughly enjoyed this book
Did not see any “woke” or “liberal” themes, this book does a great job of explaining the future of marketing through the digital lease. Great insights that really made me think about how marketing has and will continue to evolve with new technologies. Would recommend to anybody wanting to get into marketing in the 21st century.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ariadna Martinez
- 10-23-23
Muy actual
Cubrió bastante conocimiento de marketing, junto con lo más actual en tecnología, muy completo para consultar
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- TerrisThompson
- 01-24-23
Very disappointing
This book came highly recommend. So, I stuck with it. The first four chapters are primarily liberal/woke nonsense. Also, this book isn’t helpful. Unless you run a massive corporation this book wasn’t written for you. If you are a new/small business then this book was not written for you. The 3.0 version was the recommended book however, I thought that reading the latest version would be more useful. At this point I wouldn’t read 3.0 or any other books by these authors.
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esto le resultó útil a 1 persona
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Total1 out of 5 stars
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Ejecución3 out of 5 stars
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Historia1 out of 5 stars
- Karen Fitch
- 04-30-23
Lots of bias
I had great hopes for this book but it has so much political bias about “the rich”, environmental, ect.
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Total2 out of 5 stars
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Ejecución3 out of 5 stars
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Historia1 out of 5 stars
- chris
- 05-04-23
Boring 5.0
Sounds like it was written by AI. Narrator was not fun to listen too. Threw in the towel with 4 hours left
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