-
Magnetic Stories
- Connect with Customers and Engage Employees with Brand Storytelling
- Narrado por: Katherine Littrell
- Duración: 5 h y 17 m
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Magnetic Stories
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Take control of your brand and your stories for greater success.
Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.
Learn how to: define and distinguish your brand stand out from the competition implement brand storytelling effectively strengthen your presence online by sharing magnetic stories make your employees and customers your greatest advocates. In a world of inauthentic brands, Magnetic Stories is a must-listen for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.
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4 out of 5 stars
-
This is a rich an enhancing experience
- De Daniel Rojecki en 12-21-19
De: Gabrielle Dolan
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The Relationship Economy
- Building Stronger Customer Connections in the Digital Age
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 5 h y 22 m
- Versión completa
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General5 out of 5 stars 23
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Narración:5 out of 5 stars 21
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Historia5 out of 5 stars 21
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.
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5 out of 5 stars
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Reinforces core values
- De Vicki Cloutier en 04-07-22
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Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- De: Chip Conley
- Narrado por: Brian Sutherland
- Duración: 10 h y 28 m
- Versión completa
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General4.5 out of 5 stars 70
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Narración:4.5 out of 5 stars 61
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Historia4.5 out of 5 stars 62
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
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1 out of 5 stars
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Presentation and attention to detail matter
- De Stephen Estelle en 11-05-19
De: Chip Conley
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Taking People With You
- The Only Way to Make Big Things Happen
- De: David Novak
- Narrado por: Sean Pratt
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 347
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Narración:4.5 out of 5 stars 286
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Historia4 out of 5 stars 284
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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2 out of 5 stars
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I would like to recommend this book... but can't.
- De Michael en 01-30-12
De: David Novak
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 173
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Narración:4.5 out of 5 stars 158
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Historia4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
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General4.5 out of 5 stars 58
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 48
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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2 out of 5 stars
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- De: Keith Ferrazzi, Tahl Raz
- Narrado por: Richard Harries
- Duración: 13 h y 49 m
- Versión completa
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General4.5 out of 5 stars 2,173
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Narración:4.5 out of 5 stars 1,826
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Historia4.5 out of 5 stars 1,822
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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1 out of 5 stars
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Couldn't finish
- De book smart en 05-01-16
De: Keith Ferrazzi, y otros
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The New Gold Standard
- 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 12 m
- Versión completa
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General4.5 out of 5 stars 506
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Narración:4.5 out of 5 stars 417
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Historia4.5 out of 5 stars 415
The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.
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4 out of 5 stars
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Very good information
- De Sand Storm IR.Tools Technology en 09-06-15
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Everybody Matters
- The Extraordinary Power of Caring for Your People Like Family
- De: Bob Chapman, Raj Sisodia
- Narrado por: Steven Menasche
- Duración: 8 h y 51 m
- Versión completa
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General4.5 out of 5 stars 375
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Narración:4.5 out of 5 stars 316
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Historia4.5 out of 5 stars 313
Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions to be moved around, "managed" with carrots and sticks, or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a cliché on a mission statement; it's the bedrock of the company's success.
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1 out of 5 stars
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A Much Better Read
- De Bob Burton en 12-14-18
De: Bob Chapman, y otros
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
- De: Jason Jennings, Laurence Haughton
- Narrado por: Jason Jennings
- Duración: 6 h y 52 m
- Versión completa
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General5 out of 5 stars 28
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Narración:5 out of 5 stars 27
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Historia4.5 out of 5 stars 27
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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5 out of 5 stars
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Incredible testament to the spirit of positive growth and change
- De Alexandra d. en 04-05-23
De: Jason Jennings, y otros
Lo que los oyentes dicen sobre Magnetic Stories
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Cedric
- 04-06-22
LOVE THIS BOOK!!! MUST READ NOW!!!
This book was so amazing, It is an easy, simple, and fun read! It speaks to every public speaker and brand ambassador! WAITING TO PURCHASE THIS BOOK WILL BE A BIG MISTAKE!!! Thank you Gabrielle for sharing so many tips, tools, experiences and advices to storytelling!!! ~Cedric with Lead to Greatness Podcast~
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