Lies, Damned Lies, and Marketing

Separate Fact from Fiction and Drive Growth

De: Atul Minocha

Narrado por: Patrick O’Connell

When it comes to your relationship with marketing, it’s time to wipe the slate clean.

You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t — you just need to know how to use it wisely.

In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than 35 years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for.

©2021 Atul Minocha (P)2021 Atul Minocha

Insightful, Thought Provoking Book

Lies, Damned Lies, and Marketing by Atul Minocha was a required read for my college-level marketing class, and I am genuinely glad that it was. This book was an interesting book that really made you think about marketing from various different angles. It was an excellent listen and 100% worth it. One suggestion I have is to write down one or two main points from each chapter while listening to help keep all of the information in line after you finish. That helped me utilize the information after the book, and keep everything in order so I can quickly look back at the valuable insights provided.

Highly recommend!