• How to Write a White Paper in One Day

  • Everything You Need to Know to Create Your Own Powerful Marketing Tool (Updated Edition)
  • De: Brian Boys
  • Narrado por: Brian Boys
  • Duración: 1 h y 17 m
  • 4.8 out of 5 stars (19 calificaciones)

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How to Write a White Paper in One Day

De: Brian Boys
Narrado por: Brian Boys
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Resumen del Editor

This book will take the non-professional writer step-by-step through the process of creating a convincing, problem/solution white paper of around 2,000 words (approximately eight pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. How to Write a White Paper in One Day is built around the white paper in one day template, which takes the guesswork out of structuring the paper.

The listener will learn:

  • The difference between white papers and other marketing tools
  • The benefits of writing his or her own
  • How to discover his or her most compelling subject
  • How to create the strongest argument for his or her product/service
  • How to structure that argument so that even a skeptical reader will be convinced by the end of the paper
  • How to find published sources to bolster that argument
  • What to write for every paragraph in the paper

How to Write a White Paper in One Day includes step-by-step instructions for creating and professionally polishing the final document and how to distribute it once it's done.

About the author

Brian Boys is an award-winning advertising copywriter who has worked for clients of all sizes for 25 nearly years. He provides free marketing writing instructions at MakingMeWriteThis.com, where he also blogs.

©2014, 2019 Brian Boys (P)2019 Brian Boys

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Concise Actionable Information

Everything you need to get this done. Not too much or too little, very precise information.

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esto le resultó útil a 1 persona

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Solid read and listen.

Good read.

This book reads simple enough.
It's a forumal that will work. So I'm happy that I purchased the book.

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Great Intro To White Papers

The author is also the narrator and he did a great job narrating. It was informative, makes the first time less intimidating and more doable.
Definitely recommended.

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Took the anxiety away

So thankful for Brian’s breakdown on how to write a white paper. It was quick to read and easy to follow. I no longer feel anxious about writing my first white paper.

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esto le resultó útil a 2 personas

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Great introduction

I do a lot of writing, that I just jump into. With white papers that hasn't ment I have felt the quality was exceptional. Probably less than average. I really enjoyed learning about problem solution type of content. As a consultant, I see that the 80/20 rule is true. While most owners think their problems are unique. The reality is that 80 percent of the time I have seen the problem over and over again. most owners need a vision of hope, then sole most of the problem themselves. I expect the template will help resolve my problems building my documents.

thanks!!

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Really Helpful.

It's a really helpful book. If you are still facing some issues in understanding what it is, I suggest you go to Brian's Udemy course.

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