How to Market Through Direct Mail

De: Nido Qubein

Narrado por: Nido Qubein

Nido Qubein came to the United States in 1966, learned the English language, completed graduate university studies, and then went on to become living proof that this is still the land of opportunity. His life has been an amazing success story and a fitting example of what a multitalented individual can accomplish.

As a marketing and management consultant, Nido brings outstanding business acumen and sales savvy to his assignments with such top companies as General Electric, AT&T, and many more. As a professional speaker, he addresses more than 200 groups worldwide annually. As an author he has written over 30 books on communication, sales, and personal development. He is the recipient of the Cavett Robert Award for speaking and has been inducted into the International Speakers Hall of Fame. He has served as board chairman of the National Speakers Association. And he has many other distinguished awards and honors to his credit.

This program covers issues like:

• Making direct mail work for you.
• The challenges of direct mail marketing.
• Timing: how and when to mail effectively.
• What a successful direct mail package contains.
• The right mailing list.
• Testing: the key to designing a powerful package.
• Writing effective direct mail copy.
• Graphics: the attention getter.
• Coding and measuring direct mail response.

Promoting your newsletter.

Your own mail order business.

©1987 Nightingale Conant for Qubein (P)1987 Nightingale Conant

the best book by far

this book is very informative and gives great insight on how to be successful at direct mail marketing. it's a very practical guide on what you need to do from start to finish. I highly recommend it

It's dated but still useful

The book has some dates content since it's originally from the 80s, but the general principles are still valid.

I appreciated the technical commentary on different types of mailings and a clear breakdown on audience vs offer vs graphics