How to Become a Marketing Superstar

De: Jeffrey J. Fox

Narrado por: Jeffrey J. Fox

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'--this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative--and often counterintuitive--advice and features such unforgettable fundamentals as:

• Make a big splash, instead of a lot of little ripples
• Always have a pipeline to the president
• Own a market, not a mill
• The long and short definitions of marketing

There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.©2003 Jeffrey J. Fox. All rights reserved; (P)2003 Hyperion

Great title you would regret having!!

Helpful for Sale people and Sale managers. Loaded with lots of tips and trick.

Back to the fundamentals

I've been in business for 16 years. The first books I read at that time were written by the author of this book. I'm still rereading and re-listening 16 years later.
This is an old book, so is it still applicable to online businesses today? The answer is yes.
Use the basics from this book to create your landing page, edit your email copy, design your checkout process, and implement online payment options.

Always consistent

Jeff is one of those rare speakers who don't drone you to sleep as so many other speakers do. If you're sales are a bit off or if you feel foggy in your career as a sales professional -- Jeff's books like this one and others will get the fire lit again and you'll find yourself wondering where you'd be without this book.

Jeffrey Fox does it again!

You can't go wrong with a Jeffrey Fox book! You'll listen time and time again. It's a must read!

Excellent Primer, Well Done

I recommend "How to Become a Marketing Superstar." I've run a small business for the past five years, but have little marketing experience (most of my business has come from personal or client referrals). Jeffrey Fox's presentation of marketing principles was both informative and enjoyable. I found the exercises in the book helped make listening an interactive experience. My only complaint is that the audio version is abridged, and an important concept in the book, "dollarizing" your value, is only summarized. The author refers listeners to the print version of the book for details on this concept. That being said, he still gives you a working idea of the concept, and the rest of the book made the purchase and listen more than worth it.