Getting to Aha!
Why Today’s Insights Are Tomorrow’s Facts
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Getting to Aha!
Compra ahora por $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Joel Daffurn
-
De:
-
Darshan Mehta
Acerca de esta escucha
The amount of information and analytics provided by today’s digital and social media is overwhelming. To make sense of it all, companies must gain insights: knowledge of what consumers think and feel and what motivates them.
In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers’ behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike.
Whether you’re a CMO, a brand manager, or an entrepreneur, this book contains theoretical wisdom and practical tips that are ready to be put to use today in order to give your business the competitive edge it needs.
©2021 Darshan Mehta (P)2021 Darshan MehtaLos oyentes también disfrutaron...
-
TeamWork
- How to Build a High-Performance Team
- De: Natalie Dawson
- Narrado por: Natalie Dawson
- Duración: 4 h y 49 m
- Versión completa
-
General5 out of 5 stars 130
-
Narración:5 out of 5 stars 124
-
Historia5 out of 5 stars 125
Your business success depends on your ability to align and develop the people who work for you. High-performance teams are built intentionally by leaders who understand the three essential components of growth: alignment, development, and transition. TeamWork breaks each of these components down into actionable processes, with steps you can take immediately to start making a difference today. Learn how to create teams that work the way you want them to. Then, discover ways to scale those teams, keeping them aligned with your objectives as your business grows.
-
4 out of 5 stars
-
Great content for creating a high producing team
- De Diana L. en 04-05-23
De: Natalie Dawson
-
Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- De: Bernhard Schroeder
- Narrado por: Bernhard Schroeder, Sean Pratt
- Duración: 6 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 136
-
Narración:4.5 out of 5 stars 125
-
Historia4.5 out of 5 stars 123
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
-
5 out of 5 stars
-
Enjoyable and Slightly Mindblowing
- De Anonymous User en 12-21-17
-
Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- De: David Avrin, Jeffrey Gitomer - foreword
- Narrado por: David Avrin
- Duración: 5 h y 14 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 23
-
Historia4.5 out of 5 stars 23
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
De: David Avrin, y otros
-
The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- De: Robbie Kellman Baxter
- Narrado por: Caroline Miller
- Duración: 6 h y 16 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 21
-
Historia5 out of 5 stars 21
Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
-
5 out of 5 stars
-
Great read
- De Ryan Veit en 02-27-24
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 177
-
Narración:4.5 out of 5 stars 162
-
Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Reengineering Retail
- The Future of Selling in a Post-Digital World
- De: Doug Stephens
- Narrado por: Doug Stephens
- Duración: 7 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 113
-
Narración:4.5 out of 5 stars 95
-
Historia4.5 out of 5 stars 95
Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
-
1 out of 5 stars
-
Full of selection bias
- De Peter en 03-08-19
De: Doug Stephens
-
TeamWork
- How to Build a High-Performance Team
- De: Natalie Dawson
- Narrado por: Natalie Dawson
- Duración: 4 h y 49 m
- Versión completa
-
General5 out of 5 stars 130
-
Narración:5 out of 5 stars 124
-
Historia5 out of 5 stars 125
Your business success depends on your ability to align and develop the people who work for you. High-performance teams are built intentionally by leaders who understand the three essential components of growth: alignment, development, and transition. TeamWork breaks each of these components down into actionable processes, with steps you can take immediately to start making a difference today. Learn how to create teams that work the way you want them to. Then, discover ways to scale those teams, keeping them aligned with your objectives as your business grows.
-
4 out of 5 stars
-
Great content for creating a high producing team
- De Diana L. en 04-05-23
De: Natalie Dawson
-
Brands and Bulls**t.
- Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
- De: Bernhard Schroeder
- Narrado por: Bernhard Schroeder, Sean Pratt
- Duración: 6 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 136
-
Narración:4.5 out of 5 stars 125
-
Historia4.5 out of 5 stars 123
As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
-
5 out of 5 stars
-
Enjoyable and Slightly Mindblowing
- De Anonymous User en 12-21-17
-
Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- De: David Avrin, Jeffrey Gitomer - foreword
- Narrado por: David Avrin
- Duración: 5 h y 14 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 23
-
Historia4.5 out of 5 stars 23
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
De: David Avrin, y otros
-
The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- De: Robbie Kellman Baxter
- Narrado por: Caroline Miller
- Duración: 6 h y 16 m
- Versión completa
-
General5 out of 5 stars 25
-
Narración:5 out of 5 stars 21
-
Historia5 out of 5 stars 21
Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
-
5 out of 5 stars
-
Great read
- De Ryan Veit en 02-27-24
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 177
-
Narración:4.5 out of 5 stars 162
-
Historia4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Reengineering Retail
- The Future of Selling in a Post-Digital World
- De: Doug Stephens
- Narrado por: Doug Stephens
- Duración: 7 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 113
-
Narración:4.5 out of 5 stars 95
-
Historia4.5 out of 5 stars 95
Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
-
1 out of 5 stars
-
Full of selection bias
- De Peter en 03-08-19
De: Doug Stephens
-
The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- De: Robbie Kellman Baxter
- Narrado por: Tom Pile
- Duración: 8 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 654
-
Narración:4.5 out of 5 stars 567
-
Historia4.5 out of 5 stars 565
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
-
4 out of 5 stars
-
Relevant, but without an "a-ha" moment
- De Nagy Barnabás en 05-13-16
-
Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- De: Raja Rajamannar
- Narrado por: Josh Childs
- Duración: 6 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 85
-
Narración:4.5 out of 5 stars 67
-
Historia4.5 out of 5 stars 68
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
-
1 out of 5 stars
-
Just a bunch of buzz words - no tangible knowledge
- De Amazon Customer en 12-24-21
De: Raja Rajamannar
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General4 out of 5 stars 110
-
Narración:4 out of 5 stars 88
-
Historia4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
Marketing Rebellion
- The Most Human Company Wins
- De: Mark Schaefer
- Narrado por: Mark Schaefer
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 313
-
Narración:4.5 out of 5 stars 263
-
Historia4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- De jwsteiert en 03-25-19
De: Mark Schaefer
-
The Digital Transformation Playbook
- Rethink Your Business for the Digital Age
- De: David L. Rogers
- Narrado por: Paul Heitsch
- Duración: 9 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 156
-
Narración:4.5 out of 5 stars 132
-
Historia4.5 out of 5 stars 132
Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.
-
5 out of 5 stars
-
Excellent!
- De Anonymous User en 05-18-19
De: David L. Rogers
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General4 out of 5 stars 116
-
Narración:4.5 out of 5 stars 101
-
Historia4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 91
-
Narración:4.5 out of 5 stars 81
-
Historia4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
-
The Human Brand
- How We Relate to People, Products, and Companies
- De: Chris Malone, Susan T. Fiske
- Narrado por: Sean Runnette
- Duración: 5 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 67
-
Narración:4.5 out of 5 stars 54
-
Historia4.5 out of 5 stars 55
Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
-
5 out of 5 stars
-
Thought Provoking
- De DScumaci en 07-31-17
De: Chris Malone, y otros
-
Mobilized: An Insider's Guide to the Business and Future of Connected Technology
- De: SC Moatti
- Narrado por: Natalie Hoyt
- Duración: 3 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 38
-
Historia4.5 out of 5 stars 38
Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done.
-
5 out of 5 stars
-
Great book
- De D. Adewodu en 05-31-16
De: SC Moatti
-
The Customer of the Future
- 10 Guiding Principles for Winning Tomorrow's Business
- De: Blake Morgan
- Narrado por: Lisa Larsen
- Duración: 6 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 31
-
Narración:4.5 out of 5 stars 28
-
Historia4.5 out of 5 stars 28
With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
-
4 out of 5 stars
-
The narrator
- De Samantha en 08-15-21
De: Blake Morgan
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General4 out of 5 stars 81
-
Narración:4 out of 5 stars 75
-
Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
Growth IQ
- Get Smarter About the Choices That Will Make or Break Your Business
- De: Tiffani Bova
- Narrado por: Tiffani Bova
- Duración: 9 h y 55 m
- Versión completa
-
General4.5 out of 5 stars 127
-
Narración:4.5 out of 5 stars 110
-
Historia4.5 out of 5 stars 109
Do you know the best way to drive your company's growth? If not, it's time to boost your growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just 10 simple - but easily misunderstood - paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.
-
5 out of 5 stars
-
A great book
- De Rurik McKaiser en 01-08-20
De: Tiffani Bova
Lo que los oyentes dicen sobre Getting to Aha!
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Jonathan Ramos
- 09-18-22
Entertained book - Nice stories!
I recommend this book to people who want to read some best practices and real company cases. The writer selected a good path of chapters.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña