Evolved Selling
Optimizing Sales Enablement in the Age of Frugalnomics
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Evolved Selling
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Narrado por:
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Tom Pisello
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Betty Monroe
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Today’s B2B buyer is challenged by a more complex buying journey, with more stakeholders, lengthening decision cycles, and no decisions.
In order to help buyers navigate this journey, sellers and marketers are evolving from pitch to purpose, providing the right content, tools and intelligence to better communicate and quantify business value outcomes and drive faster purchase decisions. However, the evolution is not without challenges.
What if you had a roadmap to guide you on this difficult journey?
This book on Evolved Selling is designed to help you navigate from pitch to purpose, highlighting the best path, and illuminating the dangers so you can survive the process, stronger and better. Evolved Selling simply and effectively guides you through a sales transformation journey through the 4 I’s of Evolved Selling:
- Inspire: leveraging a time honored value storytelling technique originally developed by Aristotle, and confirmed by modern neuroscience, to motivate buyers from “do nothing” to “yes”.
- Influence: learning how sellers can better access the right value-focused content at the right time in the right format to motivate buyers forward at pivotal moments during every conversation.
- Interact: Understanding how you can deliver data-driven interactive sales and marketing tools like diagnostic assessments, ROI and TCO calculators to foster collaborative discovery and financial justification.
- Intelligent: Providing integration, tracking and insights with machine learning and artificial intelligence to understand best outcomes and optimize each next best sales effort.
You’ll have the opportunity to learn directly from leading analysts and the success and pitfalls of those who have made the Evolved Selling journey including: ADP, MillerCoors, PepsiCo, Splunk, and Workday. This Evolved Selling book provides an in-depth analysis into each of the 4 I’s to help fuel conversations, improve win rates, increase deal size and accelerate sales cycles.
Designed for sales leaders, sales enablement professionals, content marketers and value consultants / engineers, this book is the definitive guide on how to use your unique value, content and customer intelligence to engage and sell better.
©2019 Tom Pisello, Carson Conant (P)2019 Nioghtingale ConantLos oyentes también disfrutaron...
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When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book.
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2 out of 5 stars
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Doesn't cut it.
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Lo que los oyentes dicen sobre Evolved Selling
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total2 out of 5 stars
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Ejecución2 out of 5 stars
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Historia2 out of 5 stars
- Matt
- 08-06-24
Felt a little bit like a 5 hour ad for Mediafly
There's some good info but I felt the author called out his company and their partners too often. Felt a little like I was paying to listen to Mediafly ads.
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