Delivering the Digital Restaurant

Your Roadmap to the Future of Food

De: Carl Orsbourn, Meredith Sandland

Narrado por: Carl Orsbourn

The omnichannel disruption that upended retail has finally come to the restaurant industry. Restaurateurs must shift how they think, behave, and invest to survive and thrive. Today’s consumers are well-conditioned in their expectations: They want the same tech-savvy, on-demand, and frictionless interactions with restaurants that they get in every other vertical. If you think your 1,000-unit restaurant chain is too big to fail, remember that 1,000-unit Sears closed nearly all of its stores after it filed for bankruptcy in February 2019. If you think your local family independent restaurant is too beloved to fail, remember the Amazon effect changed the face of main street and traditional retailing.

Delivering the Digital Restaurant explores the massive disruption facing restaurants through firsthand accounts of food industry veterans and start-up entrepreneurs innovating the future of food. Combining sociological observations, rich industry data, and insider knowledge, Delivering paints a picture of how food is evolving and how you as a leader, owner, or operator can successfully innovate and meet the new consumer demands to capitalize on the opportunities ahead.

Those who understand this digital disruption will be better positioned to embrace the innovation that consumers are demanding. Those who resist will surely be left behind.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Carl Orsbourn & Meredith Sandland (P)2021 Carl Orsbourn & Meredith Sandland

Fantastic and useful.

I listened to this audiobook, and then promptly went online and ordered the hardcover book. HIGHLY recommended.

Amazing Summary of the Future of Food

Carl and Meredith provide a comprehensive and enlightening perspective on the changes occurring within the restaurant industry that drew me in to hear. Highly recommend to anyone hoping to learn about the future of food!

Informative

Narrator and story are good. For the restauranteur that hasn't jumped all the way in on digital marketing. Some future talk as well.

Beware! This book will change your restaurant.

A fantastic book on how our industry is being transformed RIGHT NOW. This book will explain why so many changes are happening in the restaurant industry and explains how shifting trends in consumer behavior is creating a do or die moment for restaurants. If you want to help your restaurant respond, highly recommend you take the time to read this book!

Brilliant insight into a competitive future

Brilliant insight as our restaurant industry is experiencing many shifts in guest behavior right before our eyes as we see this future become a reality. The authors highlight the necessary partnerships and tech required to thrive based on how Americans desire to eat and feed their families. What we hate, love, and must embrace for optimal future success. Online ordering will be a requirement for tomorrow's traditional family, who don't spend much time eating. The authors point out that Millennials and members of Generation Z spend significant amounts of their monthly income on restaurant meals. They want to eat what they want, whenever they want it, so they order online; for these digital natives, delivery is the new drive-thru. We must embrace drivers as part of our team.

Important Information about Restaurants

Insightful information
Well presented
Actionable ideas for innovative restaurant owners and operators
Strategic ways to modernize restaurants

Inspires Forward Thinking

Must read for this in the restaurant industry. Especially guys who started before the digital age. Helps you get out of your own way.

Changing the way we think about service

Delivering the Digital Restaurant is poised to help all restauranteurs, small & large, think differently about the changing landscape of the restaurant experience. In my work supporting restaurants around the country the same challenges face them all... How do we continue to deliver an excellent dine in experience, for those who want it, while also support the ever changing digital/Off prem experience. In this book the details of the seismic shift of behavior and expectations for consumers is clearly outlined, but what is most useful is a clear perspective on how to adapt your restaurant to meet the needs of all of your customers both on and off prem! The comparison to the disruption that happened in the retail industry is uncanny and this book helps unpack the key learnings from that transition to inform how we must adapt as restaurateurs. In 20 years we will all look back and see the changes that the restaurant industry experienced during this unprecedented time. I predict we will see restaurants that are flourishing with both dine in & delivery, meeting the needs of each unique customer. At the foundation of that successful transition will be those who read & applied the learnings in Delivering the Digital Restaurant!

Great book to cut through the noise

Delivering the digital restaurant is a great book for anyone interested in food industry. It succinctly captures the sea-change that's occurred in the hospitality industry pre and post-COVID. If you plan on opening a restaurant, servicing a restaurant, dining at a restaurant or eating food in general, this book is a must read.

Don’t wait!

I wish I had not waited to give this book a go - you will too. It contains tons of info on the restaurant industry, alongside a plethora of insights on the challenges of the industry. The book provides a framework for driving innovation in the space, and can definitely be a staple in works detailing the industry.