The Burger King

A Whopper of a Story on Life and Leadership

De: Jim McLamore

Narrado por: BJ Harrison

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King.

Inside, find out:

• How Burger King managed to create the worst advertising campaign of 1985
• What Burger King shares with Pitbull, Scarface, and Marco Rubio
• Why Wendy's founder Dave Thomas called McLamore an "American original"

McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.

But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life - personal values, impacting the people around you, and juicy hamburgers.

©2020 James McLamore (Tucker McCormack) (P)2020 Tantor

The Home Of The Whopper

One of my biggest take away from this book is how Burger King grew its brand through organized franchising. Early in their growth they developed a centralized awesome commissary system that housed everything from food, & office supplies to sheet metal manufacturing of their restaurant equipment. They also developed distributing delivery trucking that was super efficient. They made sure all of their franchises had everything they needed to be consistent with the BK brand.

Great Story

Loved learning the history of Burger King, how the Whooper came to be and the various strategies for operations and marketing.

Interesting read

I like this book. It gave me a history about Burger King and also about the trials and tribulations of starting the company. They provide an Insight about what happens to a small company when they get taken over by a giant conglomerate. Enjoyable listen

An Incredible Story of Success In Building Burger King

Jim McLamore’s story was an incredible story of success not only in the building of the Burger King chain, but in life

A wonderful biography of The Burger King

I really enjoyed this audiobook. What I like the most about it is the detailed, almost diary-like approach which Mr. McLamore followed.

I felt like I was there with him building his restaurant chain and dealing with many of the challenges that came along with it.

The parts about his early working years at the YMCA and then a few small restaurants were particularly interesting to me.