Stan Phelps

Stan Phelps

Stan Phelps is a TEDx speaker, Forbes contributor, and Certified Speaking Professional based out of The Frontier in Research Triangle Park. As the founder of, he inspires leaders to think differently about their most important stakeholders. Stan's keynotes and workshops focus on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture. He has spoken at over 400 events in 16 countries (US, Canada, UK, Spain, Ecuador, Peru, The Netherlands, Japan, Russia, France, Germany, Australia, Bahrain, Malaysia, Israel, Singapore, and Sweden) for Fortune 500 brands such as IBM, Target, ESPN, UPS, Ricoh, GSK, Tesco, and Citi.

Stan challenges brands to explore new opportunities, showing them how to be more successful in tomorrow's changing world. Working with clients to create keynotes and workshops that are memorable, meaningful, and on-brand.

He is the author of ten Goldfish books and one fun one:

Purple Goldfish 2.0 - 10 Ways to Attract Raving Customers. The book is based on the Purple Goldfish Project, a crowdsourcing effort that collected over 1,001 examples of
signature added value. The book draws inspiration from the concept of lagniappe, providing 10 practical strategies for winning the hearts of customers and influencing positive word of mouth.

Green Goldfish 2.0 - 15 Ways to Drive Employee Engagement and Reinforce Culture. The Green Goldfish examines the importance of employee engagement in today's workplace. The book showcases 15 ways to increase employee engagement. Signature ways beyond compensation to reinforce the culture of an organization.

Golden Goldfish- The Vital Few: All Customers and Employees Are Not Created Equal. The Golden Goldfish examines the importance of your Top 20% of customers and employees. The book showcases nine ways to increase to drive loyalty and retention with these two critical groups.

Blue Goldfish - Using Technology, Data, and Analytics to Drive Both Profits and Prophets. Blue Goldfish showcases how companies are turning big data into little data. Turning insights into action to enhance relationships, responsiveness and readiness.

Purple Goldfish Service Edition - The 12 Ways Hotels, Restaurants, and Airlines Win The Right Customers. The book provides a dozen practical strategies for winning the hearts of customers and influencing positive word of mouth in a service business.

Red Goldfish - Becoming a For-Purpose Business to Drive Loyalty and Sales. The book shares cutting-edge examples and reveals the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves.

Pink Goldfish - Defy Normal, Exploit Imperfection, and Captivate Your Customers. Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

Purple Goldfish Franchise Edition - The Ultimate S.Y.S.T.E.M. For Franchisors and Franchisees. Packed with over 100 best- practice examples, Purple Goldfish Franchise Edition focuses on the seven keys to creating a successful franchise S.Y.S.T.E.M. and a dozen ways to create a signature customer experience.

Yellow Goldfish - Nine Ways to Increase Happiness in Business to Drive Growth, Productivity, and Prosperity. There should only be one success metric in business and thatʼs happiness. A Yellow Goldfish is anytime a business does a little extra to contribute to the happiness of its customers, employees, or society. Based on nearly 300 case studies, the book provides a nine-part framework for happiness-driven growth, productivity, and prosperity in business.

Gray Goldfish - How do you successfully lead the five generations in today's workforce?
You need the tools to navigate. Filled with over 100 case studies and the Generational Matrix, Gray Goldfish provides the definitive map for leaders to follow as they recruit, train, manage, and inspire across the generations.

...and one fun book:

Bar Tricks, Bad Jokes And Even Worse Stories: 101 Bar Tricks, Riddles, Jokes and Stories - This fun book contains over 101 bar tricks, riddles, jokes, and stories. Amaze your friends with tricks, puzzle them with riddles, astonish them with trivia, and punish them with bad bar jokes.

Prior to focusing on speaking, Stan held leadership positions at IMG, adidas, and the PGA of America. He also spent seven years as Chief Solutions Officer at Synergy, an award-winning experiential marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M's, Starbucks and organizations such as NASCAR, MLS, and the USTA.

Stan started writing and speaking in 2009 on the belief that "differentiation via added value" can be a game-changing strategy. For far too long, the overwhelming majority of marketing has fixated on the eyes and ears of the prospect. Not enough has been focused on creating experiences for current customers that drive referrals. Great customer experience is about being so remarkable that people can't help but talk about you. That if you absolutely delight someone - they will not only come back, but they'll bring their friends.

Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University, and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a Past-President of the AMA Triangle, a 700+ member chapter of the American Marketing Association. He also currently serves on the Advisory Board for Special Spectators. Stan lives in Cary, North Carolina with his wife Jennifer and two boys Thomas & James.

He can be reached at or +1.919.360.4702

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