Seth Godin

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

From the best-selling author of Purple Cow and This Is Marketing comes an elegant book that will inspire artists, writers and entrepreneurs to stretch and commit to putting their best work out into the world....

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance....

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore....

New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world....

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand what's at stake, and why YOU should lead a tribe of your own....

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues...

Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause....

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point....

Every marketer tells a story. And if they do it right, we believe them....

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities...

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons....

The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better....

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice....

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's best seller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. Free Prize Inside explains how to do just that....

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package....

The best-selling author of Tribes and The Dip returns with his most powerful book yet....