Robert B. Cialdini

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

Un classico della psicologia sociale della persuasione! Oltre 5 milioni di copie vendute nel mondo! In questo nuovo volume, ampliato e aggiornato, Robert...

The Small Big presents lots of small changes that can bring about momentous shifts in results....

Découvrez pourquoi certaines personnes sont douées d'un remarquable don pour la persuasion et comment il est possible de les battre sur leur...

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....

When it comes to persuasion, success can begin before you say a word....

The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read (or listen to) nothing else on communicating effectively, listen to these ten articles....

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas....

If you read (or listen to) nothing else on becoming a new manager, listen to these ten articles.

Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion—both at work and at home....

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling....

Todos nós queremos ouvir um “sim”. Essa palavra tão pequena abre as portas para o mundo e nosso futuro. Os 21 breves capítulos deste livro descrevem atitudes testadas e comprovadas para aumentar as chances de que os outros comprem nossas ideias ou atendam nossos pedidos....

Augmentez vos chances d’obtenir un "oui" ! Nous voulons tous entendre davantage de « oui » dans notre vie quotidienne. Ce mot nous connecte...