Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor, There's a Customer Born Every Minute, and Life's Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret.