Joe Rand

Joe Rand

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Joseph Rand is the Chief Creative Officer for Howard Hanna | Rand Realty, one of the largest companies in the New York tri-state region with almost 30 offices and over 1,000 agents, and closing over 6,000 transactions worth over $2.5 billion in volume in 2019. He's also the Executive Director of the Broker Public Portal, an industry initiative designed to promote advertising-free search experiences for real estate consumers. A graduate of Georgetown University, Joe also has a law degree from Georgetown University Law Center and a Masters of Law from Stanford University. Prior to coming into real estate, he clerked on the United States Court of Appeals for the Second Circuit, worked as a litigation associate for Debevoise and Plimpton in New York, and taught as a Teaching Fellow at Stanford Law School, an Instructor of Law at Brooklyn Law School, and an Adjunct Professor of Law at Fordham Law School. As a former law professor, Joe brings an academic perspective to his company’s career development programs and its licensing school, the Rand Academy. He has pioneered the concept of “Client-Oriented Real Estate,” or “CORE,” an educational philosophy designed to raise the level of client service provided by the industry by teaching agents how to be “great at their jobs.” An industry thought leader, has spoken at numerous industry conferences, including Real Estate Connect, the RIS Media CEO Summit, REALTOR Triple Play, and the Women’s Council of REALTORS national meetings. He is the author of "Disruptors, Discounters, and Doubters: Five Key Changes the Real Estate Industry Can Make to Improve Client Experiences and Protect Our Future," a regular contributor to Inman News, and the author of several online blogs: the Client-Oriented Real Estate Blog, where he writes about the CORE concept and real estate education; the Rand Country Blog, providing real estate analysis for the New York City tri-state market; and the Move to SUMA, about his personal experiences relocating from Manhattan to the suburbs. You can find more about him at, or his Facebook page at
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