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It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business. You don't get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you have been selling for a long time, this book will be a good refresher.

When someone asks what you do, is your first response: “I’m a salesperson”? If you’re in the wedding and event industry, that’s not likely the case. Actually, if you’re in almost any service business that’s not going to be your answer. While I teach, train, and write about sales, it’s not my answer, either. If you’re like many wedding and event pros, you love providing your products and services to couples, companies, and customers more than you like the sales part.

It would be so much easier if they'd just pick up the phone and call you, wouldn't it? That's what Alan Berg hears from wedding and event pros around the world. How can you create a rapport, continue the conversation they've already started, and in many cases even get the sale, without speaking with them on the phone, or in person? That's what Alan will answer for you in this book. He'll show you how to get them to reply quicker, and how you can convert those inquiries to appointments - whether live or virtual - and even make sales, all using the same method they used to reach out.

Author’s note: This special edition of Shut Up and Sell More Weddings & Events is for Caterers and Venues. If you’ve already read the original edition, most of this is going to be the same for you. I’ve updated and changed the references to be specifically applicable to caterers and venues. It will certainly be a good refresher for you, I just want to be transparent. If you’ve not read the original book, this will be all new to you. Thanks for choosing this book, and I look forward to your feedback and seeing how else I can help you succeed.It all starts with a sale. Whether you ...

Una guía práctica sobre IA para casi cualquier negocio Las herramientas de inteligencia artificial, como ChatGPT, están cambiando la forma en que las empresas redactan, comercializan, venden y se comunican. Sin embargo, muchos profesionales del sector de bodas y eventos han probado la IA una o dos veces y han pensado: «No me ha servido de mucho». La verdad es que la IA puede ser increíblemente poderosa para tu negocio. La clave está en aprender a formular mejores preguntas. En IA para el mundo real, el consultor y autor del sector nupcial Alan Berg te muestra formas prácticas de ...

Lo que separa a las personas de éxito y las empresas de los demás? No es ideas o dinero, es la actitud que traen a la mesa todos los días. ¿Tiene lo que se necesita para tener éxito? Está ahí, dentro de ti. Lee este libro para recargar su poder interior y alcanzar mayores alturas, personal y profesionalmente. Usted se sienten capaces de realizar las acciones necesarias para mover su vida y negocio. Leer historias de personas, jóvenes y mayores, al igual que ustedes, que se han enfrentado los desafíos de la eliminación de las ruedas de entrenamiento en bicicleta a 5 años de edad a...

Author’s note: This special edition of Shut Up and Sell More Weddings & Events is for DJs, entertainers, lighting and photo booth companies. If you’ve already read the original edition, most of this is going to be the same for you. I’ve updated and changed the references to be specifically applicable to disc jockeys, lighting and photo booth companies. It will certainly be a good refresher for you, I just want to be transparent. If you’ve not read the original book, this will be all new to you..Thanks for choosing this book, and I look forward to your feedback and seeing how else I ...

It all starts with a sale! Whether you love it or have it, making sales drives your business. You don’t get to use your technical and creative skills until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools and the confidence to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help more of your customers buy the results that only you can provide.

Allen Berger, PhD, draws on the teachings of Bill W. and psychotherapy pioneers to offer 12 hallmarks of emotional sobriety that, when practiced, give people the confidence to be accountable for their behavior, ask for what they want and need, and grow and develop a deeper trust in the process of life. These smart things include: understanding who you are and what's important to you; learning not to take others' reactions personally; trusting your inner compass; and taking responsibility for your reactions to problematic situations. 

When you ask yourself better questions, you'll get better answers and better results. This is a book for everyone with a website, regardless of what you do. It's not a technical book about programming, rather it will show you how to think differently about your website. It was designed to be a quick and easy listen as I want you to get on to taking real action. Without action there can't be any change. Whether you work with a professional website designer or you're the designer, you'll discover easy things you can do to improve your current site or help you design a new one.

While written for the wedding and event industry, these tips can help almost any business, as ghosting is a universal frustration. Why Are They Ghosting Me? includes a recap of the eight tips from Why Don't They Call Me? and ideas for how to handle pricing questions from Alan's most popular book: Shut Up and Sell More Weddings & Events. Whether you've listened to those books, or not, Why Are They Ghosting Me? will help you reduce the ghosting and get you more replies from prospects and current customers.

What is ghosting? It's when you get an inquiry or message, and you reply and then never hear back. That's ghosting, and it's frustrating. Whether it was after your first reply or after you had some back and forth digital communication (email, messaging, texting, etc.) many conversations stop with no explanation. In this book, Alan will take you through 9 Reasons Why They’re Not Replying To Your Emails and Messages – and how to fix them. This book is the sequel to Alan's popular book: "Why Don't They Call Me?", which helped you with 8 tips for converting inquiries into sales. . These ...

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.

Todo comienza con una venta Ya sea que ame u odie la idea, hacer la venta es lo que realmente constituye a su negocio en la industria de las bodas y eventos. Usted sencillamente no puede desempeñar sus habilidades creativas para cocinar, tocar música, hacer arreglos florales, decorar, diseñar moda, realizar ceremonias, o lo que sea que su negocio sea, hasta que realice la venta. Si usted ha estado vendiendo por mucho tiempo, este libro le servirá como una actualización. Si usted es nuevo en las ventas, este libro le dará las herramientas y la confianza para hacer más ventas. Le ...

Do you use substances or engage in compulsive activities to regulate your mood? Do you reach for something sweet, a couple of drinks, or a pack of cigarettes after a difficult day because you can't unwind without them? Do you race to the stores to spend away the day's frustrations or run around in circles taking more time to get less done? If these self-defeating habits sound familiar, Emotional Sobriety will shed light on why and how these coping mechanisms threaten your health and impact resilience

What separates successful people and businesses from the rest? It's not ideas or money, it's the attitude you bring to the table everyday. Do you have what it takes to succeed? It's there, inside of you. Listen to this book to recharge your inner power and reach greater heights, personally and professionally. You'll feel empowered to take the actions necessary to move your life and business forward.

En parte "Cómo hacer" y en parte "Cómo pensar", Ingenio, Sabiduría y el Negocio de bodas como su compañero de viaje para un negocio de bodas más exitoso. Alan Berg ha sido llamado "El principal orador y experto internacional en el negocio de bodas y eventos", ha estado escribiendo artículos y blogs durante años. Este libro es un Compendio (compilación) de algunos de sus escritos favoritos, destinado a darle ideas e inspiración para actuar sobre esas ideas. Actuar, tomar medidas es el núcleo de la capacitación de Alan para hablar, escribir y vender. Los conceptos y el impacto son ...

From Browsing to Booking: Website and SEO Strategies for Wedding & Event Pros Unlock the Secrets to a High-Performing Wedding Business Website! Are you a wedding or event business owner struggling with a website that doesn’t convert? Maybe your Google Business Profile isn’t drawing the clients you deserve, or you’re thinking about refreshing your website altogether? From Browsing to Booking is like two books in one, providing the ultimate guide to mastering your digital presence, specifically tailored for the wedding and event industry. This comprehensive resource brings together the ...

Artificial intelligence tools like ChatGPT are changing how businesses write, market, sell, and communicate. But many wedding and event pros have tried AI once or twice and thought, "That wasn't very helpful." The truth is, AI can be incredibly powerful for your business. The key is learning how to ask better questions.

Portfolio Overwriting- using stocks in buy-and-hold portfolios The Collar Strategy- using protective puts The Poor Man’s Covered Call- using LEAPS options. Covered call writing is a cash-generating strategy that lowers our cost basis thereby improving our opportunities for successful investments. One of the many benefits of incorporating this strategy into our investment portfolios is that the system can be crafted to meet our trading style, market assessment, portfolio net worth and personal risk tolerance. This book details three such covered call writing-like strategies that will ...