In December, Audible took home the gold in two categories at the 2019 PROMAX LATAM and US Hispanic Awards (best brand campaign and best brand promo) which honors the finest work in television promotion, marketing and design.
“Creatively, our goal was to produce a culturally nuanced campaign that showcased Audible’s vast selection of audio titles and the power of spoken word as a tool to inspire and transform,” said Patricia Burgos, Senior Manager of Acquisition Marketing. “Storylines, scripts and casting were carefully developed in order to connect to the US Hispanic audience while maintaining brand parity with Audible’s general market campaign efforts.”
The campaign featured everyday scenarios in which Audible turns the ordinary into the extraordinary. As seen in the “Bedtime” commercial spot (below), a relatable moment unfolds in which new parents try to lull their baby to sleep by going for a late-night drive, all the while listening to Harry Potter y la piedra filosofal (Harry Potter and the Sorcerer’s Stone) by J.K. Rowling. So enthralled in the story and the amazing performance by narrator and Puerto Rican actor Carlos Ponce, the parents continue to listen to the audiobook even after the baby has fallen asleep.
Audible Latino is an integrated, multicultural destination offering US Hispanic customers a robust catalog of Spanish-language and culturally relevant English-language spoken-word content on Audible.com. Additional information about this enhanced content discovery experience for Spanish-language storytelling and expanded catalogue of premium entertainment is available at Audible.com/Latino.