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Jonah Berger

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  • Contagious: Why Things Catch On | Jonah Berger

    Contagious: Why Things Catch On

    • UNABRIDGED (6 hrs and 54 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    • Whispersync for Voice-ready
    Overall
    (2289)
    Performance
    (1934)
    Story
    (1927)

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    Douglas C. Bates says: "A Primer on Viral & Memorable Marketing"
  • Invisible Influence: The Hidden Forces That Shape Behavior | Jonah Berger

    Invisible Influence: The Hidden Forces That Shape Behavior

    • UNABRIDGED (6 hrs and 58 mins)
    • By Jonah Berger
    • Narrated By Keith Nobbs
    Overall
    (160)
    Performance
    (145)
    Story
    (144)

    If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.

    Nathan says: "Confused and Disappointed"
  • How Ideas Spread |  The Great Courses,Jonah Berger

    How Ideas Spread

    • ORIGINAL (5 hrs and 53 mins)
    • By The Great Courses, Jonah Berger
    • Narrated By Professor Jonah Berger
    Overall
    (594)
    Performance
    (525)
    Story
    (530)

    What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

    Fabrizio says: "Great informative content at the cost of a few ads"
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