Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
"A Primer on Viral & Memorable Marketing"
Cole Randolph was just trying to have a fun time with his friends on Halloween (and maybe get to know Jenna Hunt a little better). But when a spooky haunted house turns out to be a portal to something much creepier, Cole finds himself on an adventure on a whole different level.
"A little scary at first, but a great story!"
Cole Randolph ventures to a new kingdom as he continues his search for his friends - and pursues his quest to mend what has gone awry with the magic in The Outskirts. Can he overcome the challenges ahead, or will he be stranded forever in a world between reality and imagination?
"The more I get into this series the more I love it"
A bag of chips. That's all 16-year-old Rashad is looking for at the corner bodega. What he finds instead is a fist-happy cop, Paul Galluzzo, who mistakes Rashad for a shoplifter, mistakes Rashad's pleadings that he's stolen nothing for belligerence, mistakes Rashad's resistance to leave the bodega as resisting arrest, mistakes Rashad's every flinch at every punch the cop throws as further resistance and refusal to STAY STILL as ordered.
He really just likes to liven things up at school -- and he's always had plenty of great ideas. When Nick learns some interesting information about how words are created, suddenly he's got the inspiration for his best plan ever: the frindle. Who says a pen has to be called a pen? Why not call it a frindle? Things begin innocently enough as Nick gets his friends to use the new word. Then other people in town start saying frindle. Soon the school is in an uproar, and Nick has become a local hero.
"Melts my Heart"
Cole Randolph never meant to come to The Outskirts, but when his friends were kidnapped on Halloween he had to try and save them. Now he’s trapped in a world that lies between wakefulness and dreaming, reality and imagination, life and death. Cole’s search for his friends has led him to Elloweer, another of the five kingdoms that make up The Outskirts.
"Good story, good narrator"
Cole and his friends have made it to the fourth of the five kingdoms that comprise the Outskirts - Necronum, land of the dead. New allies and new dangers await....
Michael, Taylor, Ostin, and the rest of the Electroclan head to China in search of a girl who may have discovered why Michael and his friends became electric. Her name is Lin Julung, or Jade Dragon, and she’s a child prodigy with an IQ higher than Einstein's - and Ostin’s. But Hatch gets to her first, and the Elgen are holding her prisoner in their Taiwan Starxource plant. Now the Voice wants Michael and the Electroclan to go to Taiwan and free her before Hatch can realize his dreams of an army of electric children.
"Ugh. Terrible narration scars a great story!"
She could save the world - or destroy it. Sixteen-year-old Evangeline 'Evie' Greene leads a charmed life, until she begins experiencing horrifying hallucinations. When an apocalyptic event decimates her Louisiana hometown, Evie realizes her hallucinations were actually visions of the future - and they're still happening. Fighting for her life and desperate for answers, she must turn to her wrong-side-of-the-bayou classmate: Jack Deveaux. But she can't do either alone.
"Great new series (for teens and adults too!)"
What would happen if the noisiest, most talkative class of 5th graders in history dared each other not to talk for 48 hours? This is the premise Andrew Clements explores in one of his most compelling stories yet.
If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
"Confused and Disappointed"
In Eating the Dinosaur, Klosterman is more entertaining and incisive than ever. Whether he's dissecting the boredom of voyeurism, the reason why music fan's inevitably hate their favorite band's latest album, or why we love watching can't-miss superstars fail spectacularly, Klosterman remains obsessed with the relationship between expectation, reality, and living history. It's amateur anthropology for the present tense, and sometimes it's incredibly funny.
"Brilliant Way To Spend 6.5 Hours"
Alton Barnes loves maps. He's loved them ever since he was little, and not just for the geography. Because maps contain more information than just locations, and that's why he likes to draw maps as well as read them. Regular "point A to point B" ones, sure, but also maps that explain a whole lot more - like what he really thinks about his friends. And teachers. Even the principal. So when Alton's maps are stolen from his locker, there's serious trouble on the horizon - and he'll need some mad cartographic skills to escape it.
Alice Mayfair, 12 years old, slips through the world unseen and unnoticed. Ignored by her family and shipped off to her eighth boarding school, Alice would like a friend. And when she rescues Millie Maximus from drowning in a lake one day, she finds one. But Millie is a Bigfoot, part of a clan who dwells deep in the woods. Most Bigfoots believe that people - NoFurs, as they call them - are dangerous, yet Millie is fascinated with the NoFur world. She is convinced that humans will appreciate all the things about her that her Bigfoot tribe does not.
The Grayson twins are moving to a new town. Again. Although it's a drag to be constantly mistaken for each other, in truth, during those first days at a new school, there's nothing better than having a twin brother there with you. But on day one of sixth grade, Ray stays home sick, and Jay is on his own. No big deal.
"Good for kids and family listening"
Sal Giunta was just a regular kid from Iowa when he enlisted in the army to figure out what to do with his life. He never thought that a few tours of duty later, he would be the first living person since the Vietnam War to be awarded the esteemed Medal of Honor.
"Thank You Sgt Giunta"
The ocean rose, swallowing up the lowlands. Earthquakes shattered the continents, toppling entire regions into the rising water. Now, humans live packed into stack cities. The only ones with any space of their own are those who live on the ocean floor, the Dark Life. Ty has spent his whole life living deep undersea, helping his family farm the ocean floor.
"Great Family Read!"
Jack Callahan is the star of his baseball team and sixth grade is supposed to be his year. Undefeated season. Records shattered. Little League World Series. The works. That is, until he up and quits. Jack's best friend Gus can't understand how Jack could leave a game that means more to them than anything else. But Jack is done. It's a year of change.
Last spring Teddy's life changed for the better. He started working out and shaping up and even earned a spot on the Walton baseball team, and with the team he went all the way to the Little League World Series. But the best things to come out of that season were his friendships with Jack, Cassie, and Gus and the confidence to finally try out for the sport he really loves - football. So when eighth grade begins, Teddy couldn't be more psyched.
Ted Hammond loves a good mystery, and in the spring of his fifth-grade year, he's working on a big one. How can his school in the little town of Plattsford stay open next year if there are going to be only five students? Out here on the Great Plains, in western Nebraska, everyone understands that if you lose the school, you lose the town.
"Missing Book Chapters"