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Jack Trout

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  • The 22 Immutable Laws of Marketing | Al Ries,Jack Trout

    The 22 Immutable Laws of Marketing

    • UNABRIDGED (3 hrs and 6 mins)
    • By Al Ries, Jack Trout
    • Narrated By David Drummond
    • Whispersync for Voice-ready
    Overall
    (511)
    Performance
    (430)
    Story
    (422)

    As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

    Wes says: "Needs Updating"
  • Positioning: The Battle for Your Mind | Al Ries,Jack Trout

    Positioning: The Battle for Your Mind

    • UNABRIDGED (4 hrs and 8 mins)
    • By Al Ries, Jack Trout
    • Narrated By Grover Gardner
    Overall
    (404)
    Performance
    (232)
    Story
    (226)

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.

    Joseph says: "Great stuff ... if it was 1975"
  • The 22 Immutable Laws of Marketing | Al Ries,Jack Trout

    The 22 Immutable Laws of Marketing

    • ABRIDGED (1 hr and 29 mins)
    • By Al Ries, Jack Trout
    • Narrated By Al Ries, Jack Trout
    Overall
    (266)
    Performance
    (130)
    Story
    (124)

    Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

    Zentaro says: "Outstanding book"
  • Differentiate or Die | Jack Trout,Steve Rivkin

    Differentiate or Die

    • UNABRIDGED (6 hrs and 18 mins)
    • By Jack Trout, Steve Rivkin
    • Narrated By Patrick Cullen
    Overall
    (169)
    Performance
    (47)
    Story
    (47)

    Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

    George says: "Well presented arguments"
  • In Search of the Obvious: The Antidote for Today's Marketing Mess | Jack Trout

    In Search of the Obvious: The Antidote for Today's Marketing Mess

    • UNABRIDGED (6 hrs and 42 mins)
    • By Jack Trout
    • Narrated By Sean Pratt
    Overall
    (88)
    Performance
    (28)
    Story
    (27)

    To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

    Richard McLain says: "Excellent Marketing Book"
  • Big Brands Big Trouble: Lessons Learned the Hard Way | Jack Trout

    Big Brands Big Trouble: Lessons Learned the Hard Way

    • ABRIDGED (1 hr and 59 mins)
    • By Jack Trout
    • Narrated By Jeff Woodman
    Overall
    (17)
    Performance
    (6)
    Story
    (6)

    Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

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