As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
"Highly recommended, but could use an update."
Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son, Quanah, who became the last and greatest chief of the Comanches.
Mary Ingles was 23, happily married, and pregnant with her third child when Shawnee Indians invaded her peaceful Virginia settlement in 1755 and kidnapped her, leaving behind a bloody massacre. For months they held her captive. But nothing could imprison her spirit. With the rushing Ohio River as her guide, Mary Ingles walked one thousand miles through an untamed wilderness no white woman had ever seen.
"Amazing tale of survival"
At once an incredible adventure narrative and a penetrating biographical portrait, Egan's book tells the remarkable untold story behind Edward Curtis's iconic photographs, following him throughout Indian country from desert to rainforest as he struggled to document the stories and rituals of more than eighty tribes. Even with the backing of Theodore Roosevelt and J.P. Morgan, it took tremendous perseverance. The undertaking changed him profoundly, from detached observer to outraged advocate.
Alexander von Humboldt (1769-1859) was an intrepid explorer and the most famous scientist of his age. His restless life was packed with adventure and discovery, whether climbing the highest volcanoes in the world or racing through anthrax-infested Siberia. He came up with a radical vision of nature, that it was a complex and interconnected global force and did not exist for man's use alone. Ironically, his ideas have become so accepted and widespread that he has been nearly forgotten.
"Poignant origin story"
General Sherman's 1864 burning of Atlanta solidified his legacy as a ruthless leader. Yet Sherman proved far more complex than his legendary military tactics reveal. James Lee McDonough offers fresh insight into a man tormented by the fear that history would pass him by, who was plagued by personal debts, and who lived much of his life separated from his family.
"Very Fair and Balanced View of Sherman"
The Eden Project was a dream. To start the first extra-solar colony.... To avoid the mistakes of our past.... To start anew. Three generations, born and raised on a starship hurtling through space. To never know an open sky.... To never feel the wind on their face…. To never witness the sun rise or set. It is up to the advance team to set foot on each of these worlds, conduct their surveys, and send their findings back to the colony ship. Everything must go as planned, for the welfare of all the colonists depends on them.
"Took awhile to like any of the characters"
One of the most popular Fortune articles in many years was a cover story called "What It Takes to Be Great." Geoff Colvin offered new evidence that top performers in any field - from Tiger Woods and Winston Churchill to Warren Buffett and Jack Welch - are not determined by their inborn talents. Greatness doesn't come from DNA but from practice and perseverance honed over decades.
"An Even-Handed Look At Talent"
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
"Good, but out of date"
Brimming with counterintuitive advice, numerous examples from various countries, and surprising findings, this groundbreaking guide reveals the strategies and tactics that separate the winners from the losers. Power is a force that can be used and harnessed not only for individual gain but also for the benefit of organizations and society. Power, however, is not something that can be learned from those in charge....
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action as well as Honest Abe's shameless trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges.
"Interesting topic and super narrator"
A cease-fire that has lasted seven years. Worlds half-destroyed that have been rebuilt anew. Friends and crewmates scattered light-years apart. New leaders that would be kings. The Jung threat has been renewed, in ways not imagined. It will take a new savior to inspire the masses, and once again lead those willing to fight against oppression. But who will the new savior be?
"Bad narration. So dissapointed"
How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.
"Great book for advanced readers"
I am not perfect is a simple statement of profound truth, the first step toward understanding the human condition, for to deny your essential imperfection is to deny yourself and your own humanity. The spirituality of imperfection, steeped in the rich traditions of the Hebrew prophets and Greek thinkers, Buddhist sages and Christian disciples, is a message as timeless as it is timely. This insightful work draws on the wisdom stories of the ages to provide an extraordinary wellspring of hope and inspiration to anyone thirsting for spiritual growth and guidance in these troubled times.
"Love view of spirituality!"
From Larry J. Musson comes an authentic account of combat with an airborne company in the waterlogged rice paddies and demanding jungles of South Vietnam. Share the experiences of fighting men under punishing conditions, extreme temperatures, and intense monsoon rains as they search for the enemy in the rugged mountains and teeming lowlands. Relive all the terror, humor, and sadness of one man's tour of duty with real-life action in spectacular, stunning detail.
Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.
"Let go of "I don't know""
Captain Jacob Thomas, USMC, is a divorced combat veteran just trying to get his life back on track. Returning to the marine corps after a failed attempt at reconciliation with his estranged wife, Jake volunteers for a DARPA experiment that catapults him into a future where humanity has been stripped of 200 years of technological advancements and more than half its population. With the help of a faceless benefactor named Alice, he escapes the confines of an abandoned lab facility.
"5 star sci-fi, 1 star lame romance novel"
A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
"Very worthwhile, fulfills its title"
The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternity of geeks" who shaped it. With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others.
While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was - and continues to be - practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice.
"Fascinating ideas about heart disease and health"