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Jack Trout

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  • The 22 Immutable Laws of Marketing | Al Ries,Jack Trout

    The 22 Immutable Laws of Marketing

    • ABRIDGED (1 hr and 29 mins)
    • By Al Ries, Jack Trout
    • Narrated By Al Ries, Jack Trout
    Overall
    (266)
    Performance
    (130)
    Story
    (124)

    Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

    Zentaro says: "Outstanding book"
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