Power Talking is a system of using common words to create uncommonly positive outcomes. We now know that "power talkers" sell more, live longer, healthier lives, and achieve their career and personal goals faster. In this program, participants learn to identify powerless, self-sabotaging phrases in their everyday conversations and discover powerful replacements that generate superior results.
Subjects include the five crucial phases of any sales call, pre-heating cold calls with "perceived affinity groups", avoiding lingo and jargon for positive results, and techniques to make prospects beg you to continue.
"a 60 minute infomercial"
In most businesses, winning a new customer actually costs more than the profit they bring in. But a repeat buyer is almost pure profit. One customer who buys twice can be worth more than four customers who buy once but never again.
In business, we spend twice as much time using the telephone as we do handling mail, writing reports -- even attending meetings. Still, the phone is currently our most underdeveloped tool, and we pay less attention to our telephone strategies than to any other business skill. The result? The average businessperson wastes approximately six hours each week playing telephone tag, fending off unscreened callers, or trapped into rambling -- or dead-end -- conversations.
"Knowing Your Audience"