In most businesses, winning a new customer actually costs more than the profit they bring in. But a repeat buyer is almost pure profit. One customer who buys twice can be worth more than four customers who buy once but never again.
In business, we spend twice as much time using the telephone as we do handling mail, writing reports -- even attending meetings. Still, the phone is currently our most underdeveloped tool, and we pay less attention to our telephone strategies than to any other business skill. The result? The average businessperson wastes approximately six hours each week playing telephone tag, fending off unscreened callers, or trapped into rambling -- or dead-end -- conversations.
"Knowing Your Audience"
Are You Made for Success in Business? This collection of 8 Leadership Interviews with America's Top Business Minds on Finance, Strategy and Teamwork will educate you to take your business to the next level with inspiring success stories and clever strategies. Develop your business acumen through the knowledge shared from these highly sought after keynote speakers and business leaders.