Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

De: Ann Handley, C. C. Chapman

Narrado por: Ann Handley, C. C. Chapman

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:

• Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
• Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”)
• Write in a way that powerfully communicates your service, product, or message across various Web mediums
• Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

©2010 Ann Handley, CC Chapman (P)2011 Gildan Media Corp

amazing book

for someone looking to start or learn about what it means to do content marketing!!!

not just theory, stuff you can use

This one lit a fire under me. I’d been stuck recycling the same dry posts for months, but listening to this gave me clarity and actual steps I could take right away. The tone is down to earth, not preachy, and the stories they share are the kind that stick. I rewrote my whole email series after finishing it and it’s already getting better responses. A couple sections felt a bit dated, but the core ideas still punch hard. If you create anything online and want it to connect for real, this book shows you how to stop guessing and start resonating.

Awesome!

Loved this audio book, was fantastic to listen to as my company was about to go through the review of our content strategy.

A Must Read For All Content Marketers!

I love this book! I love the narration and the creative ideas to effectively market your content. This book addresses the actual creation process as well. This is a gem filled with practical tips that you can execute right now to improve your business! Thank you to my friend Paul Castsin for recommending this book!

Perceived value = Actual value delivered

Although I was skeptical at first in the purchase of this book looking at the mixed reviews already provided, but there was still something that told and urged me I should go for this purchase. And I did! And I feel so satisfied about my decision. :-) Although I will comment that narration was quite fast at places, but the overall 'content value ;-)' that I have received from 'Content Rules' makes that quite a small improvement comment but at the same time a constructive improvement feedback, I would say. Special liking goes to re-emphasis of various points already covered at just the right places in the next chapters. That kept the links quite well.
I will surely be implementing a mix from what I have learnt now from this book and I will be more than happy to come back and share my 'Success stories' as I am confident - it will only be that way! :-) Thank you for this book! I much appreciate it and am already referring it to more than 1 of my friends. So, value delivered well to me undoubtedly as expected.

Average at best, narration needs a lot of work.

Would you say that listening to this book was time well-spent? Why or why not?

I listen to most of my audio books while driving to and from work. I find that my attention to the audio is a great gauge for the interaction provided from the narrator. Unforunately, Ms. Handley is a dreadful narrator. I found myself tuning her out numerous times regardless of the value of what she was saying, which is unfortunate. Ms. Handley really needs some coaching to perfect her narration, otherwise the next book is going to suffer equally. I felt as if she was reading from a book in a 12th grade English class. Very few inflections, and when they were present, they were very obviously over the top as if the text on the page read (read with intent here.) Mr. Chapman was average in terms of holding my attention, but he did manage to bring some life to the recording. His speech was a bit more conversational, which helps to keep the listener interested and engaged.

In terms of information, I have to say this was one of the more desireable aspects of the book. They covered a diverse number of topics and gave great detail as to how one might endeavor to put these plans into action. Unfrotunately, once again I need to focus on Ms. Handley, as her portion of the book had some rather inane concepts. For example, there was an entire section devoted to word substitutions. At the risk of sounding arrogant, who are YOU to tell me what words my audience will appreciate? Several buzz words that you suggested were just as aggregious, if not more offensive than the originals. It seems to me that this was wasted filler material that is highly subjective and serves no benefit but to prop up the authors as some sort of authorities on what will or will not fly. Let's be clear, this book is just another in a series of social marketing tools, and the fact that it exists only goes to show that you're trying. Let's not take ourselves too seriously and assume that we know for a fact what will and will not work. This is a dangerous precedent to set.

All in all, it's not a bad book. There were some good nuggets of information, some filler and minor repetition. And by the way, I think I'm noticing a trend here. Much like websites work to get backlinks from other sites, it appears that books (or audio books) function much the same way, with authors often mentioning other authors in their readings....and those other authors just happen to have books for sale during the same period of time. Coincidence? I'll leave you to figure it out.

What three words best describe Ann Handley, and CC Chapman’s voice?

Amatuer

Great listen, probably best as a reference book

Would you say that listening to this book was time well-spent? Why or why not?

Yes and no. I enjoyed it but it was clear that I would have read it and been able to see a lot more

hard to listen to

Would you recommend this audiobook to a friend? If so, why?

I've listened to over a dozen audiobooks now, but this one was the hardest to listen to.

a must-read for anybody serious about marketing

this book is filled with up-to-date and relevant information for anybody who wants to be successful or is serious about marketing on the internet. This book is instrumental and demonstrating how any business whatsoever can take advantage of the audiences that are out there. It demonstrates how to attract anybody even to the most obscure niche.

Very useful

I got a lot of tipps on how to start marketinhg our startup. Very simply and efficiently put together.