You Are the Brand

The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

By: Mike Kim

Narrated by: Mike Kim

Length: 7 hrs and 10 mins

Publisher's summary

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand.

It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?

Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.

The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived.

Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?" Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives?

In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand. In this practical and inspiring audiobook, you will learn:

• How to identify and showcase your unique expertise
• How to gain clarity on your message, market, and business model
• Why the most effective marketing strategy is to simply tell the truth
• How-to-preneur vs. ideapreneur - which one are you?
• The three kinds of personal stories that ensure you stand out in your market
• The simple “9-Box Grid” that shows you how to price your products and services
• How to cultivate “rocket-ship relationships” that skyrocket your revenue and influence

©2021 Mike Kim (P)2021 Morgan James Publishing

Insightful!!

This is the first time listening to an audiobook and enjoying it so much that I am willing and looking forward to buying the physical book. So many nuggets in Mike’s wisdom which he makes easy to understand as well as all the interesting guest interviews that he offers with, is definitely worth a listen AND a read more than once.

Great Personal Branding Book!

As a personal brand agency owner, who understands the impact of building your personal brand, I love how Mike shares relevant stories, techniques and strategies to help entrepreneurs build their personal brands. Well written, good advice and enjoyed listening to! Highly recommend!

Great recommendation

Even though I just starting out there are so many valued take aways from the book audiobook sounded like a podcast, really enjoyed the closing chapter. I will definitely recommend to others and listen to this book again.

Well worth it!

So much wisdom and nuggets for those in the consulting, freelance and personal brand business.
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One of my favorite quotes:
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“It’s possible to be grateful for what we have and still want something different. When you double down on gratitude at the expense of your own honesty, you really have a false gratitude that moves you out of integrity.”
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WOW!!…Mike certainly has a way to cut to the chase and get to the point!
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If haven’t already bought this book You Are The Brand, go get it now, it well worth it🤘.

Branding made simple

Mike simplified branding into small nuggets of wisdom, knowledge, and understanding with practical tips and tools to build your brand. I thought it was a good to hear from different experts on various key topics to consider while building your brand that were very helpful. I would definitely listen to this book several times to grasp certain concepts to build my brand. Good book and dynamic audio book.

Fireside chat

I felt like I was sitting around a campfire listening to Mike and meeting his friends that he shared with us in the bonus gathered golden nuggets along the way.