On Brand

Shape Your Narrative. Share Your Vision. Shift Their Perception.

By: Aliza Licht

Narrated by: Aliza Licht

Length: 8 hrs and 12 mins

Publisher's summary

AS SEEN ON GOOD MORNING AMERICA!

From bestselling author Aliza Licht, On Brand is part career book, part personal growth guide and will help you answer the question: What’s on brand for you? Ideal for anyone seeking personal development to help them level up, pivot professionally, or for support through a transition.

How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and from expert contributors to help you discover what your brand is: who you already are, who you want to be, and how to ensure others see you that way.

In a world where the lines between personal and professional are blurred and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else.

This book is for the new graduate seeking their first job, the middle manager looking to level up, the executive who wants to become more notable, the entrepreneur building from scratch, the person who wants to pivot to a new career, the social media influencer who is their own brand—it’s for anyone who wants to affect the way people perceive them and feel proud when they hear the words “that’s so on brand for you.”

This personal branding book has the best practices for anyone–whether you’re just starting to consider your personal brand or have decided to rebrand yourself–to help you engage the world, to be known and understood so you can prosper professionally, personally, and financially. It’s the new What Color is Your Parachute book for graduates seeking career help relevant to the social media generation, and new leadership books for the remote work employee wanting to establish influence in today’s virtual workplace.

©2023 Aliza Licht (P)2023 Union Square & Co.

Critic reviews

“Aliza is the resident expert on personal branding and, with ON BRAND she shares her continued journey following Leave Your Mark and creates a roadmap for others to follow. Through engaging stories, insider advice, and self-reflection exercises, this indispensable and entertaining guide is guaranteed to give anyone—at any level—the tools to leave their mark on the world.” (Eve Rodsky, New York Times bestselling author of Fair Play)

“Whether you’re building your personal brand from scratch or need to rebrand, ON BRAND is like your very own chief marketing officer. Aliza delivers insights from more than two decades in traditional marketing and communications as well as being a pioneer in the digital space in a relatable way. 10/10 recommend!” (Nicole Lapin, New York Times bestselling author of Rich Bitch)

“In a world where we are inundated with content on social media, how can you differentiate yourself from everyone else? ON BRAND is an engaging, fun read that will give you the tools you need to build a personal brand that makes you stand out in a crowd. You will find yourself coming back to this book again and again. A must-read for anyone looking to succeed in today’s world!” (Lydia Fenet, author of The Most Powerful Woman in the Room Is You)

Must Read!

When you listen to a book and it makes you want MORE that means more it means it was a great book! That is how I left after reading “Leave Your Mark” by Aliza Licht.

I remember reading this book when it first came out, before an interview and it gave me the confidence to just put it all on the table. (And I got the job)

Fast forward to her new book, I am in a different place in my life and again Aliza’s words were pure gold. I will probably listen to it again because I have so many great takeaways.

I believe anyone who DREAMS BIG, what’s something more for themselves would benefit from reading both books. @alizalichtxo thank you so much for putting your words out there, for sharing YOU and being of service to others by sharing all of this and more!