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Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread
- Narrated by: Sam Scholl
- Length: 26 mins
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Publisher's summary
Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own.
There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli. Sexual cues augment messages that appeal to the viewer's desire to stand out and be unique. Threatening cues strengthen messages about fitting in and feeling safe.
Please note: This is a summary, analysis and review of the book and not the original book.
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Overall
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Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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Are you communicating or just talking?
- By Shawn on 11-08-10
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Focus
- Use Different Ways of Seeing the World for Success and Influence
- By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
- Narrated by: Karen Saltus
- Length: 7 hrs and 20 mins
- Unabridged
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
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Pain / Pleasure
- By Serena K. on 02-13-17
By: Heidi Grant Halvorson Ph.D., and others
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Negotiation
- An Ex-Spy's Guide to Master the Psychological Tricks & Talking Tools to Become an Expert Negotiator in Any Situation
- By: James Daugherty
- Narrated by: Tom Taverna
- Length: 2 hrs and 10 mins
- Unabridged
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Imagine how different your life would be if you could avoid getting the worst out of every deal you negotiate in life. You will never quite know how much you have left on the table by lacking the negotiation skills to truly get the most out of your dealings. Whether it's negotiating that pay rise at work, attaining the best price for the house/car, or just simply getting more out of your daily interactions.
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I felt like I paid for what I got...
- By S. Granger on 08-29-18
By: James Daugherty
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Leadership BS
- Fixing Workplaces and Careers One Truth at a Time
- By: Jeffrey Pfeffer
- Narrated by: Mike Chamberlain
- Length: 7 hrs and 51 mins
- Unabridged
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In Leadership BS Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it's failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest; tell the truth; build trust; and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.
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Antidote to Bromides from Leadership Gurus
- By Sean Lannan on 09-23-15
By: Jeffrey Pfeffer
What listeners say about Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Nyasha
- 12-12-20
Too quick.
I suspect it would read better it you already read the full book. So do that
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