Sell Without Selling Out

A Guide to Success on Your Own Terms

By: Andy Paul

Narrated by: Andy Paul

Length: 3 hrs and 3 mins

Publisher's summary

Forget everything you learned about selling.

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

In Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications, and pricing, which your buyers can get from the internet. What they seek (and deserve) can only come from you: the human seller.

If you’ve been told you need to be more “salesy” to get ahead in your career, you need this book.

#DeathToSalesy

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2022 Andy Paul (P)2022 Andy Paul

Critic reviews

"Brilliant, funny, painfully true, pointed, and powerful. I could not put it down. Sell Without Selling Out is an instant classic. Andy Paul outlines exactly why top sales pros are successful year after year, and how they do it with high integrity while being true to themselves. Want to guarantee your future sales success as an engaged, caring, empathetic, and trustworthy seller who is focused on the customer outcome? Read and implement Andy’s wisdom." (Mike Weinberg, best-selling author of New Sales. Simplified. and Sales Management. Simplified)

"With Sell Without Selling Out, Andy Paul has written the new How to Win Friends and Influence People. This book is filled with rock-solid advice and tips on how you can achieve your goals by becoming a human-centered salesperson." (Jill Konrath, best-selling author of SNAP Selling and More Sales, Less Time)

"I've been waiting for a book that puts curiosity and humanity at the heart of the sales process. At last, here it is." (Michael Bungay Stanier, best-selling author of The Coaching Habit)

Refreshing and Encouraging.

Refreshing read. About being more not just doing more. Spend more time listening and less time over thinking. I walked away with some really great actions.

not the same old

changed some of my viewpoints, specifically on assessments, small talk and what the ideal salesperson should be like

A great listen & read

Andy nails it with this book. It’s the book I wish I would have read when I first entered this profession.
Thanks Andy.

Great listen 🎧 For Enterprise selling

I liked how Andy laid out the process he’s follows to sell in vs selling out.

He gives relevant examples to each principle.

If you are new to sales or have been in sales for years, you will find value.

I will listen to this again and again.

A departure from most sales books

Most sales books fail to recognize the importance of deep connection with the buyer. These books focus solely on techniques to get the buyer to agree, which leads to a lack of trust, and poor relationships. This book, doubles down on the importance of understanding the point of view of the buyer while emphasizing the relationship being built.

Great insights!

The 4 pillars are incredibly useful tools for every salesperson, this is a very helpful book!

Solid Gold For Anyone Serious About Helping Others

This simplifies everything about what is important in sales at its core and in my perspective, life. Be generous, be kind, be curious, be humble, be disciplined, and help make an impact on the world.

This shared real ways to stick out from the crowd that are actionable and realistic to execute.

Andy Paul is a great advocate for SaaS sellers!

This book is great! I have the ebook as well but enjoy listening to Andy's voice so decided to buy the audiobook.

He equates Sales to being more of a Trusted Advisor/Consultant. It's important not to be too "salesy" but to understand our buyer and their needs.

I highly recommend this book to anyone that is new to Sales, in particular SaaS and people in the BDR/SDR/AE function.

Selling in is an act of generosity!

Thank you Andy Paul for creating an audible version of this book!
I’m a fan of his podcasts so I gravitated towards the audible version. It is captivating, entertaining and replete with pragmatic advice for not only new but also seasoned sales people. More importantly it’s a must read (and listen) for Sales Bosses who want to one day grow up to become Sales Leaders.

This should be a must read for any Sales team out there. You’ll be a more aware and conscientious Sales person by the end of it.

Good perspective

No new info for me but A good reminder of how I’ve always tried to operate as a sales professional.