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Selling in a Crisis
- 55 Ways to Stay Motivated and Increase Sales in Volatile Times
- Narrated by: Jeb Blount
- Length: 3 hrs and 7 mins
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Selling in a Crisis
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Publisher's summary
In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change.
In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down. You'll also discover: the real secrets to selling more in a crisis; how to be a right now sales professional; 7 Steps of Effective Prospecting Sequences and how to be professionally persistent; how to adjust sales messaging to meet the moment; The five questions you must answer in the affirmative for every stakeholder; five ways to protect and advance your career; and so much more...
Jon Kabat-Zinn once said, "You can't stop the waves, but you can learn to surf." This is exactly what you'll learn to do in this indispensable guide for sales professionals who are navigating the rough seas of volatility. With each chapter you will find the motivation, inspiration, and confidence catch to rise above the negativity, catch your wave, and take control of your life, career, mindset, and income.
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Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
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5 out of 5 stars
-
Great read
- By Helpful Review on 10-12-17
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 144
-
Performance4.5 out of 5 stars 117
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Story4.5 out of 5 stars 116
How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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5 out of 5 stars
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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It's Not About the Coffee
- Leadership Principles from a Life at Starbucks
- By: Howard Behar
- Narrated by: Malcolm Hillgartner
- Length: 4 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 260
-
Performance4.5 out of 5 stars 206
-
Story4.5 out of 5 stars 208
Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.
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5 out of 5 stars
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Top Level Leadership
- By ManifestingMango on 07-31-09
By: Howard Behar
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Up Your Business
- 7 Steps to Fix, Build, or Stretch Your Organization
- By: Dave Anderson
- Narrated by: Dave Anderson
- Length: 6 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 87
-
Performance4.5 out of 5 stars 67
-
Story5 out of 5 stars 65
You'll find the following in Up Your Business: effective interview questions and strategies; a sample ad that attracts eagles and weeds out turkeys; three dozen high-impact training strategies; the three keys to weeding out entitlement in your business; your three options for dealing with poor performers; how to create vision and strategy for your business; and much, much more!
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5 out of 5 stars
-
Hard-hitting, Practical and Pithy Wisdom
- By Christopher on 11-22-11
By: Dave Anderson
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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5 out of 5 stars
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
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Brainblocks
- Overcoming the 7 Hidden Barriers to Success
- By: Dr. Theo Tsaousides
- Narrated by: Sean Pratt
- Length: 6 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 52
-
Performance4.5 out of 5 stars 49
-
Story4.5 out of 5 stars 49
Brainblocks are the mental obstacles that keep people from achieving success, defined as setting, pursuing, and achieving a goal. Managing the brain is the solution to preventing mental blocks from interfering with achieving your goals.
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2 out of 5 stars
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Not worth my time
- By John W. Bates on 11-03-15
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,450
-
Performance4.5 out of 5 stars 1,200
-
Story4.5 out of 5 stars 1,197
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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1 out of 5 stars
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 216
-
Performance4 out of 5 stars 171
-
Story4 out of 5 stars 168
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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3 out of 5 stars
-
OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4 out of 5 stars 130
-
Performance4.5 out of 5 stars 113
-
Story4 out of 5 stars 111
In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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3 out of 5 stars
-
Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
-
Fearless at Work
- Achieve Your Potential by Transforming Small Moments into Big Outcomes
- By: Molly Fletcher
- Narrated by: Molly Fletcher
- Length: 5 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 33
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
Hailed as "the female Jerry Maguire" by CNN, sports-agent-turned-entrepreneur Molly Fletcher reveals the winning secrets of fearless world-class achievers. Molly Fletcher knows a thing or two about making trades. As a sports agent, she's negotiated on behalf of champions such as Hall of Fame pitcher John Smoltz and seven-time PGA TOUR winner Matt Kuchar. As a top-tier speaker and consultant, she's helped energize companies worldwide.
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5 out of 5 stars
-
Sound advice for all
- By Dayman_fanatic on 06-06-22
By: Molly Fletcher
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Necessary Endings
- The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward
- By: Henry Cloud
- Narrated by: Henry Cloud
- Length: 7 hrs and 15 mins
- Unabridged
-
Overall5 out of 5 stars 2,487
-
Performance4.5 out of 5 stars 2,105
-
Story4.5 out of 5 stars 2,088
While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better.
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5 out of 5 stars
-
A Good One
- By Philips Adeniyi on 03-26-12
By: Henry Cloud
-
The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 74
-
Performance4.5 out of 5 stars 48
-
Story4.5 out of 5 stars 48
Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
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5 out of 5 stars
-
Distilled value.
- By Steve on 09-15-17
-
Linchpin
- Are You Indispensable?
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 8 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,877
-
Performance4.5 out of 5 stars 3,633
-
Story4.5 out of 5 stars 3,594
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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1 out of 5 stars
-
I was expecting more
- By Steve High on 04-06-10
By: Seth Godin
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 370
-
Performance4.5 out of 5 stars 315
-
Story4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 44
-
Story4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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5 out of 5 stars
-
great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 367
-
Performance5 out of 5 stars 305
-
Story5 out of 5 stars 301
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
-
5 out of 5 stars
-
Still the best book on pitching!
- By Greg Ragland on 04-28-24
By: Oren Klaff
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
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5 out of 5 stars
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Inked
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Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.
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5 out of 5 stars
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This is the raw step by step negotiation book!
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Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.
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3 out of 5 stars
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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5 out of 5 stars
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One of the best books on Sales!
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In Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives. From crafting effective price increase messages to protecting hard-won relationships, handling common objections, and making the case for the value you deliver, this comprehensive guide walks you through each step of the price increase sales process.
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5 out of 5 stars
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You will improve your communication skills!
- By Cheri's my kitty on 12-02-20
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3 out of 5 stars
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Objections
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Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
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3 out of 5 stars
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A Chapter In Fanatical Prospecting
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By: Jeb Blount, and others
-
The Lost Art of Closing
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- Unabridged
-
Overall4.5 out of 5 stars 308
-
Performance4.5 out of 5 stars 266
-
Story4.5 out of 5 stars 265
Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
-
4 out of 5 stars
-
gems buried in fluff
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- Unabridged
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Overall5 out of 5 stars 60
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Performance5 out of 5 stars 53
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Story5 out of 5 stars 53
Discover the secrets to influencing the performance of the people you lead. Managers don't get paid for what they do but rather for the performance of their people; therefore, a manager's most important job is coaching behaviors in order to improve performance. In People Follow You managers will learn five easily understood and implemented levers critical to influencing the performance of the people they lead.
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5 out of 5 stars
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Great insights
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Virtual Training
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-
Performance4.5 out of 5 stars 10
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Story4 out of 5 stars 10
Virtual Training is the definitive guide to delivering virtual training that engages learners and makes new skills and behavioral changes stick. Jeb Blount, one of the most celebrated trainers and authors of our generation, walks you step-by-step through the seven elements of effective, engaging virtual learning experiences.
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5 out of 5 stars
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A Must Have Book For Sales Trainers & Sales Reps!
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People Love You
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Overall4.5 out of 5 stars 18
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Performance4.5 out of 5 stars 16
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Story4.5 out of 5 stars 16
What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors.
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1 out of 5 stars
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Common sense repetition
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Smart Calling, 3rd Edition
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- Unabridged
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Overall4.5 out of 5 stars 71
-
Performance4.5 out of 5 stars 55
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Story4.5 out of 5 stars 55
In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.
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5 out of 5 stars
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best book you can buy if you're in Sales
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The Only Sales Guide You'll Ever Need
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- Unabridged
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Overall4.5 out of 5 stars 593
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Performance4.5 out of 5 stars 505
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Story4.5 out of 5 stars 497
Anthony Iannarino never set out to become a salesman. He fell into his profession by accident, and now has turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.
-
5 out of 5 stars
-
Great read
- By Helpful Review on 10-12-17
-
High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- By: Mark Hunter CSP
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 370
-
Performance4.5 out of 5 stars 315
-
Story4.5 out of 5 stars 311
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
-
3 out of 5 stars
-
recycles a lot of common info
- By roland on 04-18-17
By: Mark Hunter CSP
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Power Negotiating for Sales People
- By: Roger Dawson
- Narrated by: Roger Dawson
- Length: 6 hrs and 36 mins
- Original Recording
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Overall4.5 out of 5 stars 164
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Performance4.5 out of 5 stars 138
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Story4.5 out of 5 stars 136
Have you ever wondered how a person becomes a "Power Performer" and lives an exceptional life? Do you know people who seem to lead a charmed life? Nothing ever seems difficult or complicated for them. They get straight As in school. They move into a fast-track career and advance swiftly. They effortlessly find a perfect mate to share their lives, and then raise a family of wonderful, talented children.
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5 out of 5 stars
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very informative... helps so much
- By Kristian B. on 04-17-16
By: Roger Dawson
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Fanatical Military Recruiting
- The Ultimate Guide to Leveraging High-Impact Prospecting to Engage Qualified Applicants, Win the War for Talent, and Make Mission Fast
- By: Jeb Blount
- Narrated by: Jeb Blount, Jacob Harden
- Length: 7 hrs and 54 mins
- Unabridged
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Overall5 out of 5 stars 80
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Performance4.5 out of 5 stars 67
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Story4.5 out of 5 stars 66
Smart, competent, and capable people are rare and in high demand. Every organization-from commercial enterprises, healthcare, non-profit, sports, education, to the military-is in an outright battle to recruit and retain these bright and talented people. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master's level training resource designed specifically for the unique demands of Military Recruiting.
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5 out of 5 stars
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from a recruiter on current mission
- By Bruce Roberts on 08-04-21
By: Jeb Blount
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Elite Sales Strategies
- A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 6 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 74
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Performance4.5 out of 5 stars 65
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Story4.5 out of 5 stars 65
In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise.
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5 out of 5 stars
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Another great Anthony Iannorino book!
- By Marc Sierra on 07-07-22
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The Secrets of Closing the Sale
- Included Bonus: Selling with Emotional Logic
- By: Zig Ziglar, Tom Ziglar
- Narrated by: Zig Ziglar, Tom Ziglar
- Length: 17 hrs and 1 min
- Original Recording
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Overall5 out of 5 stars 2,042
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Performance5 out of 5 stars 1,775
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Story5 out of 5 stars 1,763
Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!
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5 out of 5 stars
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Zig Ziglar debunks all the myths holding you back from closing the sale
- By Steph Earley on 08-01-16
By: Zig Ziglar, and others
What listeners say about Selling in a Crisis
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jackie David Strange
- 11-24-22
A Must Read Right Now
Jeb does a great job covering all the fundamentals for staying successful and thriving through a crisis! Now is the time to grow market share, expand your personal brand, and dominate the competition!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cesar Risco
- 01-29-23
Recession is real
Great book for hard and easy times. Listen carefully so you can learn to succeed
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 01-10-23
Great info for anyone at any stage in their career
Great one-liners. Great thought-provoking statements. Great guidance and direction about going back to the basics.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Royal Tenenbaum
- 12-13-23
Outstanding
Huge Jeb Blount fan here. This book has timely insights and is an excellent reinforcement of getting back to blocking and tackling in tough times.
I have yet to read anything by Blount that leaves me frustrated with my purchase. If you are in sales or run a company that involves sales, you should purchase and read as soon as possible!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 11-09-22
Great Read!
Greatest book to get you excited about selling again! I definitely recommend this book if you finding sales though.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Daniel
- 12-14-22
Fantastic
I’ve listened to/read multiple of Jeb’s books now and am rarely disappointed. Fantastic information in this one. Highly recommended.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Ralph Wollgast
- 12-22-22
One of the most bookmarked books I own
Tons of actionable items no matter what industry you sell in. To the point, with just the right amount of stories to make it relatable. I will definitely be reading this again.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- David Durden
- 12-02-22
No pandering or pixy dust
Congrats on another great book on selling, Jeb. You bring to light and tackle all the issues of selling in a crisis with the truth and clarity that I needed to hear. I have absolutely no doubt that applying what I've (re)learned here will yield improved sales performance. Thank you!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Cowboy C.
- 01-10-24
Easy read yet valuable thoughts
I enjoyed this book. It has a lot of solid ideas and reminders of how to change as your market changes,
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 11-13-22
Another awesome Jeb Blount book
As always, Jeb delivered. Great advice for even a seasoned sales rep. I look forward to his next book.
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